UX/UI and Graphic Designer at Freelance (2026-01 – Present)
- Led UX/UI redesigns for B2B product and service pages covering messaging, advertising, customer acquisition, and business communication solutions. Defined information architecture, content hierarchy, and user journeys to help business users understand product benefits, use cases, pricing, and onboarding.
- Developed visual directions and AI-assisted image generation workflows for website content, defining composition, lighting, subject, mood, and brand-aligned imagery.
- Designed brand identities and logos for various businesses, translating brand concepts into clear and distinctive visual directions.
- Designed board game, including game boards, cards, icons, illustrations, and supporting components to improve usability and visual consistency.
UI Designer at Arise by INFINITAS (2025-03 – 2025-10)
- Contributed to the development team for the Paotang application, focusing on designing user interfaces (UI screens) for the Savings Mission feature. This involved developing user journey mapping and user flows to encourage saving through gamification.
- Collaborated closely with Business Product and UX teams to deliver an intuitive, user-friendly interface that aligns with business goals and significantly enhances user engagement.
- Collaborate closely with developers, product managers, and cross-functional teams to deliver seamless, technically feasible user experiences, while guiding design implementation and ensuring alignment across teams.
- Applies deep knowledge of UX/UI design processes, including Design Thinking and visual design principles, to optimize application interfaces for user interaction and engagement
- Utilized design principles and design thinking methodologies to translate user research into functional and emotional user experiences for mobile applications.
UX/UI Designer at Siam Commercial Bank (SCB) (2024-03 – 2025-01)
As a member of the SCB Digital Team, responsible for designing, refining, and optimizing platform functionality for SCB Connect and LINE Connect platforms.
- Focused on delivering user-friendly interfaces (UI screens) that enable customers to access essential banking information conveniently, incorporating modern UX principles to enhance usability and streamline customer experiences.
UX/UI Designer at Pandasoft & Development (2022-08 – 2024-02)
Responsible for designing, enhancing, and editing mobile applications for Mutual Funds trading and various service applications offered by TMBThanachart Bank, emphasizing user-friendly functionality, modern aesthetics, and alignment with user needs
- Focused on delivering user-friendly interfaces (UI screens) that enable customers to access essential banking information conveniently, incorporating modern UX principles to enhance usability and streamline customer experiences.
- Collaborates with Product Owners and Business Units to define user problems and shape user journeys, ensuring consistency of design elements through effective use of UI/UX design systems.
- Lead junior designers by assigning tasks, managing workloads, and ensuring efficient project delivery through collaborative planning, clear prioritization, and regular progress tracking. Mentor team members through design reviews, constructive feedback, and 1-on-1 coaching to strengthen UX/UI skills and drive continuous development.
UX/UI Designer at Codefin (2021-04 – 2022-07)
Leads the design, enhancement, and modification of investment, cryptocurrency, and core banking applications, focusing on creating convenient, aesthetically pleasing, and modern user experiences that align with diverse user lifestyles and business objectives.
- Collaborates with UX/UI Teams, Product Owners and Business Units to define user problems and shape user journeys, ensuring consistency of design elements through effective use of UI/UX design systems.
UX/UI Designer and Graphic Designer at BG Technology (2018-08 – 2021-03)
Responsible for designing websites and applications to be visually appealing and user-friendly. Consideration is given to the purpose, and analysis of the business identity is conducted to ensure the website or application aligns with the needs as much as possible. Examples of businesses I have worked with include PTT, Krungsri Bank, S.Khonkaen and PTT Station, among others.
- Provide guidance, mentorship, and leadership to junior designers through feedback to support UX/UI skill development.
