กฤตติญา จอนขุน

Selected influencers and KOLs align with the brand's image and values, and communicate to create content aimed at raising brand awareness among the target audience. Negotiated and collaborated with influencers and KOLs to ensure effective execution and alignment with campaign objectives and key messages. Coordinated with Influencers and KOLs to negotiate details for generating content on social media, for good relationships, and developing effective content.

KOL Specialist at The Secret Farm (Digital Agency in Thailand) (2024-05 – Present)

• Selected influencers and KOLs align with the brand's image and values, and communicate to create content aimed at raising brand awareness among the target audience.
• Negotiated and collaborated with influencers and KOLs to ensure effective execution and alignment with campaign objectives and key messages.
• Coordinated with Influencers and KOLs to negotiate details for generating content on social media, for good relationships, and developing effective content.
• Monitored and analyzed social media content to measure the voice of the target audience for the report.
• Planned and developed influencer marketing strategies, prepared content launch schedules, and created campaign proposals.
• Performed post-campaign analysis against KPIs, identifying key insights and providing strategic recommendations for future campaigns, including optimized influencer and KOLs selection.

KOL Specialist (Freelance) at The Secret Farm (Digital Agency in Thailand) (2023-08 – 2024-04)

• Coordinated with Key Opinion Leaders and Influencers to negotiate details for generating content on social media, for good relationships, and developing effective content.
• Monitored and analyzed social media content to measure the voice of the target audience for the report.
• Planned and prepared content launch schedules, and drafted proposals for client feedback.

KOL Specialist (Internship) at The Secret Farm (Digital Agency in Thailand) (2023-05 – 2023-06)

• Assembled and selected appropriate Key Opinion Leaders and Influencers for campaigns planning to generate content and key messages that resonated with the audience.
• Coordinated with Key Opinion Leaders and Influencers to negotiate details for generating content on social media, for good relationships, and developing effective content.
• Organized and prepared documents and files systematically: KOLs list, working timeline, briefing files, and disbursement documents.

Bachelor's in Communication Arts – Burapha University (2020 – 2024)