Nattaya Champanand

Dedicated professional focused on refining influencer marketing techniques and expanding industry skillsets. Committed to continuous learning and tackling complex challenges to optimize partnership performance and brand growth.

KOL Marketing Specialist at M.D. International Cosmetics (Thailand) Co., Ltd. (2025-08 – Present)

Sourcing and managing KOL and influencer partnerships for brand marketing campaigns

• Sourced and selected suitable KOLs and influencers for brand and marketing campaigns
• Coordinated with KOLs on campaign objectives, marketing communication strategies, and client content production requirements
• Reviewed and edited KOLs' content drafts to ensure brand guideline compliance before final approval
• Prepared contracts and payment documentation for KOLs

Campaign Management at Kollective One Co., Ltd. (2025-02 – 2025-06)

Managing KOL campaigns and content review

• Coordinated with KOLs regarding campaign objectives, marketing communication strategies, and client content production requirements
• Reviewed and edited KOLs' content drafts to ensure alignment with brand guidelines

KOL Marketing Specialist at ISpring Marketing Co., Ltd. (2024-01 – 2025-01)

Sourcing, managing, and evaluating KOL partnerships for marketing campaigns

• Sourced and selected suitable KOLs and influencers for brand and marketing campaigns
• Coordinated with KOLs on campaign objectives, marketing communication strategies, and client content production requirements
• Reviewed and edited KOLs' content drafts to ensure brand guideline compliance before final approval
• Prepared contracts and payment documentation for KOLs
• Evaluated KOL performance metrics such as reach, engagement rate, and conversions, and summarized results to improve future campaigns

Influencer Coordination Intern at Friday Forever Agency Co., Ltd. (2023-10 – 2023-12)

Researching and coordinating with influencers for campaign participation

• Researched and analyzed influencers aligned with brand target audiences and coordinated outreach for campaign participation
• Prepared detailed briefs outlining campaign objectives, messaging, and content guidelines
• Reviewed influencer content drafts to ensure alignment with brand communication and creative direction

Freelance Influencer at Freelance (2023-10 – 2023-12)

Creating engaging content for social media platforms

• Created engaging content tailored to client objectives—including videos, images, and social media posts—using storytelling techniques to grow follower base and improve reach

Bachelor of Arts in Digital Media – Bangkok University (2019 – 2023)