Anan Pakbara

Partnership & Business Development professional with 3+ years of experience securing commercial partnerships, driving field outreach, and onboarding merchants across Thailand. Strong track record in building revenue-generating collaborations, leading partner education, and executing on-site sales acquisition. Highly skilled in pitching, negotiation, and relationship management. Comfortable with extensive travel and working independently in fast-paced, data-driven environments.

Business Development and Strategy Manager at T&B Media Global (2026-07 – Present)

Cafe Business Unit

• Lead business development and strategies across the cafe business, and partnership growth.
• Synergy management across business groups, including T&B Media, MQDC and Cloud11

Business Development Manager at Big C Supercenter Public Company Limited (2024-11 – 2025-07)

Coffee Business Unit: Wawee Coffee & BJMM

• Lead business development and expansion strategies across the coffee business, including new site acquisition, store rollout, new sales channel and partnership growth.
• Created and launched “Wawee Exclusive” a premium coffee concept, scaling it to 5 strategic locations.
• Synergy management across business groups, including BJCS, Paksong Highland,Big C Hyper

Senior Business Development Executive at Boncafe (Thailand) Ltd. (2022-10 – 2024-10)

Partnerships and New Business Initiatives.

• Leading the leasing program for coffee machines in partnership with Lucky Leasing, achieving a 226%
• Launching a cross-industry partnership with Muang Thai Life Insurance, boosting café sales by 47% and product sales by 50% through co-branded promotions
• Collaborating with Woodspell Design to develop premium wooden custom parts for La Marzocco machines, enhancing product positioning and brand image.
• Partnering with SCG to co-develop sustainable furniture made from coffee waste, aligning with eco-conscious brand initiatives.

Digital Producer at AIRR Labs (Thailand) (2022-03 – 2022-10)

• Planned, coordinated, and executed projects with brands and the production team
• Competitor research and develop the production services
• Plan and manage production schedule/budget to be effective and work on the timeline
• Monitoring post-production processes to ensure accurate completion of details

Screenwriter & Film Producer at Freelance (2019-02 – 2022-01)

Researching and Developing projects with production teams for Thai and international audiences in diverse platforms such as Netflix, HBO Asia, and Thai local platforms.

• Produced 5 short films about Human rights in Thailand for Amnesty International Thailand
• Contributed to major productions: “Forbidden” (HBO Asia Original, Busan Film Festival Premiere), “The Underclass” (GMM Studio, Netflix), and “Rub Sab My - Boss” (True4U)
• Selected participant in the Thailand Writers Incubator Program by Netflix and Pop Pictures

Director and Creative at Raksukyen (2015-09 – 2017-09)

• Direct more than 30 shot films for wedding ceremony
• Creative concept and coordinate with team for wedding ceremony event

Bachelor of Communication Arts in Films Major – Silpakorn University (2009 – 2012)