Atcharaporn Chimdang

Creative Lead with 10+ years of experience in brand communication, campaign development, and integrated marketing design across retail, financial services, and B2B environments. Proven ability to translate business objectives into impactful customer-focused visual communication and lead cross-functional projects from concept to execution.

Senior Graphic Design Lead (E-Commerce and Marketing Communication) at Lyreco thailand co. ltd (2021 – Present)

• Work with the campaign team to develop ideas, manage timelines, and ensure consistent messaging.
• Crafted UX- driven landing page campaigns that guide the user journey and drive purchasing decisions with clear structure.
• Match content ideas to different customer groups and business sectors (e.g., Hospitality, Industrial, Office).
• Collaborated with marketing and analytics teams to use performance data and insights, guiding content and design to meet market needs and improve future campaigns.
• Content & Social Media Direction
• Define visual direction and develop concept briefs for e-commerce and marketing campaigns based on annual planning
• Oversee brand consistency and messaging across social platforms (Facebook, LINE, LinkedIn)
• Guide content planning and execution to ensure relevance, clarity, and effectiveness across channels.
• Event & Campaign Execution
• Lead end-to-end creative execution for internal and external campaigns and events.
• Oversee product photography and NPD shoots, ensuring alignment with direction and multi-channel usage.
• Develop key visuals and campaign assets for product launches, promotions, and business marketing initiatives.
• Lead design operations, including task prioritization, workflow management, and quality control
• Mentor and provide constructive feedback to team members to elevate creative standards and performance
• Ensure all outputs meet brand, creative, and production quality benchmarks
• Collaborate with external vendors and print suppliers from briefing to final production.
• Oversee production quality, timelines, and cost efficiency.

Marketing Graphic Design Supervisor (Marketing & Sale Department) at Jaspal Company Limited (2015 – 2021)

• Co-led fashion campaign production (photo & video), including concept development, on-set direction, and post-production oversight.
• Managed on-site shooting operations, overseeing product selection, styling alignment, and execution to meet campaign objectives.
• Aligned product presentation and visual direction with campaign strategy and sales objectives.
• Integrated Media Execution
• Led development of campaign assets across online and offline channels (social media, website, in-store, retail displays)
• Created digital content for Instagram, Facebook, brand websites, and online media platforms.
• Adapted visuals across platforms to maintain brand consistency and audience engagement.
• Led the creative design and execution of retail media across branches, ensuring all in-store displays and campaign materials met visual excellence and brand identity.
• Planned and controlled budgets for promotional media, optimizing cost efficiency while maintaining high-quality production outputs
• Managed relationships with external partners and shopping malls for space booking, artwork development, and streamlined installation execution
• Managed end-to-end retail assets, including production, inventory, and distribution logistics across all branches
• Collaborated with e-commerce, merchandising, and warehouse teams to ensure seamless campaign alignment and efficient asset distribution across all channels In House Creative (Marketing Department - Usage Team) at Krungsriayudhya card co.ltd (Krungsri Credit Card) (2011 – 2015)
• Collaborated with marketing teams to develop integrated campaign materials (e.g. sales kits, flyers, eDMs, POP, Social media) across acquisition and usage initiatives, ensuring alignment with campaign objectives and customer engagement strategies
• Executed visual assets across print and digital channels, including brochures, banners, and online media, in compliance with brand CI and financial communication standards
• Translated marketing requirements into clear, effective visual communication across various touchpoints to support campaign performance
• Supported marketing programs for credit card usage by developing targeted communication materials, contributing to customer retention and spending growth
• Partnered with internal teams and external vendors to deliver marketing materials, advising on design direction, production methods, and timelines

Graphic Designer (Product & Printing Design) at Nextstep Design and Print (Creative House) (2010 – 2011)

• Develop and design Packaging, Premium, Medical sale kits, Annual Report for Pitching
• Plans concept by studying information and materials.
• Illustrates concept by designing rough layout of art and arrangement, size, type size and style related concepts.

Graphic Designer (Product & Printing Design) at Innovation (Creative House) (2009 – 2010)

• Develop and design Packaging, Premium, Medical sale kits, Annual Report for Pitching, Newsletter, Catalogue
• Plans concept by studying information and materials.
• Illustrates concept by designing rough layout of art and arrangement, size, type size and style related concepts.

Retoucher at IQ Lab Image Quality Lab (2008-02 – 2008-05)

• Retouch photos taken by clients or other studios for print or film.
• Layout and size images for client office decoration.
• Retouch photographic negatives or original prints to fix defects.
• Review drawings, negatives, or photos to determine necessary changes in color, shading, or accents.
• Inspect the quality of film fades or dissolves to identify color correction needs using color analyzers.

Bachelor of Fine Arts in Visual Communication Design, Department of Design – Poh- Chang Academy of Arts Rajamangala University of Technology Rattanakosin (2004 – 2008)