Tuschsait Thipajaruratch

Ex-entrepreneur with 7 years of experience running a successful creative-led business, complemented by 10+ years in content creation, and design. Skilled in turning creative concepts into strategic, results-driven execution. Specializes in branding, creative ideation, design, and market research. Experienced in working with global clients such as BMW, Sunsilk, Knorr, McDonald’s, Honda, Hyundai, and Samsung.

Creative Director at INNOCEAN (2025-08 – 2026-08)

• Conceptualized and executed the launch campaign for Hyundai Thailand’s first local manufactured vehicle model, driving a complete 400 units sell-out within the first month with only $120K total campaign budget.
• Spearheaded multi-channel creative direction and brand governance, elevating the local brand score to top 3 globally on the corporate brand monitoring system.
• Architected a creative AI-workflow while mentoring a high-performing creative team to increase overall department productivity.

Creative Director at Vitals Thailand (2025-04 – 2025-08)

• Stepped in to stabilize creative operations during a high-pressure transitional period, successfully maintaining 100% on-time delivery across all active pipelines.
• Direct and executed end-to-end execution of integrated campaigns under tight deadlines, seamlessly aligning brand strategy, content, and cross-functional teams.
• Oversaw concept development and refreshed visual systems, streamlining production workflows to accelerate delivery timelines.

Creative Producer, Sr. Manager at Studio X Beyond & Moonji Production (2024-05 – 2025-04)

• Executive produced the creative direction for China’s original documentary series Neu Earth II (Season 2), managing full lifecycle production from ideation to final broadcast delivery.
• Pioneered Virtual Production initiatives, bridging physical and digital workflows to visualize, test, and execute complex real-time environmental assets.
• Maintained sole accountability for scoping, briefing, and managing all internal creative teams and multiple external production vendors under strict timelines.

Group Marketing, Sr. Manager at Vexill Group (2023-03 – 2024-05)

• Orchestrated a comprehensive corporate identity revamp across a portfolio of 7 diverse brands, including Feynlab, Jasmine Snow, CSP Holding, and Outback Sport Bar & Restaurant.
• Developed and scaled the regional communication strategy for Feynlab, driving a 120% increase in market penetration and regional brand visibility.
• Designed and executed multi-channel marketing campaigns that consistently delivered a positive ROI, improving overall customer acquisition by 40%.

Sr. Producer at Pomelo Fashion (2022-06 – 2023-02)

• Directed end-to-end production for high-profile fashion shoots with budgets up to $100K, maintaining 100% on-time delivery from initial concept to final edit.
• Negotiated and collaborated with elite global licensors and premium fashion labels, including Disney, Warner Bros., Sanrio, Sretsis, and Vickteerut, ensuring strict brand asset compliance.

Media Creator at Zaapi (2021-10 – 2022-06)

• Built and launched the foundational visual identity and brand guidelines from scratch, defining all initial marketing collateral to establish early market presence.
• Maintained 100% ownership of multi-channel media asset creation, single-handedly producing all digital and print content under tight startup timelines.

Sr. Marketing Executive at Major Cinead - Major Cineplex (2021-01 – 2021-10)

• Directly managed creative vision and asset allocation for large-scale music and film festivals with budgets exceeding $3M, ensuring seamless operational execution.
• Successfully launched 2 flagship events that drew 10,000+ attendees each, maximizing ticket distribution and audience engagement metrics.

Creative Content Creator at Magic Box Digital (2020-06 – 2020-12)

• Led end-to-end creative solutions for tier-one gaming giants including Garena and Nexon, delivering high-converting campaign assets that maximized player engagement.
• Initiated and scaled video monetization strategies across a portfolio of 15 creators, boosting individual creator revenue by 5% to 30%.

CCO & Co-Founder at Tuschsait Amulet (2013-09 – 2020-06)

• Co-founded and scaled a premium Buddhist amulet enterprise from a $2K seed investment into a $20M net worth asset portfolio over a 7-year growth lifecycle.
• Pioneered international market expansion across Malaysia, Taiwan, Hong Kong, Laos, and Cambodia, establishing high-volume cross-border trade networks.
• Designed and executed a unified O2O (Online-to-Offline) multi-channel ecosystem, synchronizing retail spaces with digital commerce platforms to maximize conversion rates.

Master of Science in Game Technology and Gamification – Mahidol University

Bachelor of Business Administration in Marketing – Mahidol University International College