Bai Fern

My name is Ms.

Chanjira

Wongsuwan, 24 years old. I graduated from the College of Innovative Business Administration and Accountancy with a major in Marketing and Digital Brand Building. I have experience in marketing, including content creation, graphic advertising media, recruitment, and service sales, gained through part-time work.

Market research and developed product design strategies for new product lines under the brand (2023 – 2023)

• Performed competitive market analysis by benchmarking the company's marketing mix (4Ps) against key competitors.
• Conducted in-depth interviews and market observation of target customers to formulate sales strategies for new product launches.
• Developed and refined new products based on market insights and customer needs.

Creating Business Experiences Through Strategy (2024 – 2024)

• Collaborated on campaign naming, storyboard planning, and video production for educational media advertising.
• Conducted research and designed interview questionnaires to develop customer personas.
• Improved and designed graphic materials to align with the campaign concept.
• Promoted the academic program by organizing and managing on-site promotional booths.

Creating Business Experiences Through Strategy (2025 – 2025)

• Planned storyboards and produced video content for corporate communication.
• Created and managed online content on Facebook and TikTok for recruitment and employer branding purposes.
• Designed graphic materials for posting on Facebook and TikTok platforms.
• Coordinated the recruitment process, including scheduling and managing job interviews.
• Prepared onboarding documentation and supported new employee orientation and training.

KOL / Influencer (2026 – 2026)

• Conducted in-depth research on brand products to define and identify the target audience for each campaign.
• Sourced and shortlisted suitable influencers through outreach posts and TikTok platform analysis.
• Coordinated and negotiated with influencers, while compiling contact channels and necessary documentation to provide to the brand.
• Reviewed content drafts, confirmed deliverables, and clearly communicated posting guidelines and campaign details across all channels to influencers.

Part-Time Store Assistant at 7-Eleven

Cashier at KFC

– Srirattanopas School (2550 – 2556)

English–Chinese Program – Bodindecha (Sing Singhaseni) Nonthaburi School (2557 – 2563)

Marketing and Digital Brand Building – Dhurakij Pundit University (2564 – 2568)