Phaschananphak Traison

Digital Marketing professional with experience supporting luxury lifestyle and hospitality-related brands through digital campaigns, alongside exposure to B2B exhibitions and e-commerce. Skilled in campaign execution, stakeholder coordination, performance analysis, and client relationship management. Bringing both marketing expertise and premium customer service experience to support brand and business growth.

Key Account Manager at SASOM Co., Ltd. (2026-03 – Present)

• Manage a portfolio of 50+ sellers, driving business growth and seller performance across the marketplace.
• Drove portfolio GMV to THB 21.3M, achieving 60.6% quarter-over-quarter growth through commercial initiatives and account optimization.
• Analyze seller performance and identify opportunities to improve sales and marketplace growth.
• Collaborate with sellers and internal teams to execute campaigns and drive revenue performance.

Digital Marketing at Digitaria Co., Ltd. (2025-03 – 2026-03)

• Planned and executed cross-platform paid media campaigns (Meta, TikTok, Google Ads) with budgets up to THB 2M/month across 10 channels.
• Coordinated with Sales, Content, and Creative teams to align campaign strategy, timelines, and deliverables.
• Analyzed performance data and presented insights to improve content reach and engagement (+123% reach on key IG content).
• Supported on-site activations and advised creators using real-time performance insights

Customer Service (Part-time) at Copenn (2024-12 – 2025-02)

• Assisted primarily international customers with personalized fragrance and home scent recommendations.
• Developed comprehensive product knowledge to recommend scents based on customer preferences and lifestyle.
• Processed in-store and online transactions while ensuring accurate inventory management.
• Maintained visual merchandising and store presentation to uphold premium brand standards.

Digital Marketing Coordinator (Project-based Contract) at RX Tradex (2024-10 – 2024-11)

• Coordinated internal teams, vendors, and exhibitors for COSMEX and METALEX events.
• Designed and implemented structured data forms to resolve real-time issues during events.
• Improved Business Matching efficiency through data organization and stakeholder coordination.
• Delivered client support and post-event reporting for continuous improvement.
• Maintained customer relationships and proposed service recovery solutions when needed.

Bachelor of Arts in Social Research – Thammasat University, Faculty of Sociology and Anthropology (2020-08 – 2024-06)