Benjaporn Surithai

Influencer Marketing professional with 2+ years of experience managing KOL and influencer campaigns across TikTok, Instagram, Facebook, Shopee, and Lazada. Experienced in end-to-end campaign execution, including influencer sourcing, negotiation, briefing, content coordination, timeline and budget management, and performance tracking. Skilled in coordinating with clients, influencers, internal teams, and partners to manage campaign deliverables and ensure smooth execution across multiple projects.

Creator Management Executive at Ripples Commerce (2026-07 – Present)

• Coordinate with creators throughout campaigns, from onboarding and briefing to content submission, revisions, and posting.
• Support creator campaigns for leading brands such as L'Oréal, coordinating requirements, timelines, and deliverables with creators and internal teams.
• Source and engage creators for brand campaigns while maintaining ongoing creator relationships.
• Support and improve creator workflows and campaign tracking for smoother execution.

Influencer Coordinator at AM2B Marketing (Agency) (2024 – 2026-06)

• Managed end-to-end KOL and influencer campaigns, handling 90–150 creators per month from sourcing and briefing to content approval and posting.
• Coordinated with clients, influencers, and internal teams on campaign requirements, feedback, timelines, and deliverables.
• Managed multiple campaign timelines, including content submissions, revisions, approvals, and posting schedules.
• Managed campaign budgets of THB 4,500–20,000, including influencer rate negotiation and budget allocation.
• Tracked campaign performance across reach, engagement, conversion, and affiliate sales, achieving Top 3 TikTok Shop affiliate sales.
• Built and maintained strong relationships with influencers and KOLs for ongoing brand collaborations.

Digital Marketing at UPRISING BLUE CO., LTD. (2022 – 2023)

• Managed social media content across TikTok, Instagram, and Facebook, including marketplace campaigns on Shopee and Lazada.
• Developed content concepts for product campaigns and coordinated with influencers and KOLs for brand collaborations.
• Supported photoshoot and content production, coordinating with internal teams, models, and production crews during on-set execution.
• Assisted with styling and creative direction to ensure content aligned with the campaign concept and brand image.

Fashion Production / Studio Coordination at Baan by StudioRoom (2022 – 2023)

• Coordinated photoshoot operations with photographers, models, influencers, and production teams.
• Supported on-set production and creative execution, including styling, wardrobe, props, and shoot preparation.

Fashion Design – Rajamangala University of Technology Krungthep (2018 – 2021)