Bundaree Deewong

Strategic and results-driven Marketing Leader with over 11 years of experience driving revenue, brand equity, and integrated marketing communications across FMCG, Retail, and Digital Platform ecosystems. Expert in end-to-end brand management, seamlessly integrating CI User Guidelines, online & offline marketing strategies, promotion & trade plans, graphic design direction, and digital platform growth to execute high-impact corporate strategies. Proven track record of managing multi-million-baht budgets, leading cross-functional teams, and delivering measurable revenue uplift, GMV growth, and market leadership.

Senior Marketing Manager at Purple Ventures Co., Ltd. (Robinhood Delivery) (2025-09 – 2026-05)

• Spearheaded end-to-end brand and commercial growth strategies, resulting in the successful alignment of marketing initiatives with corporate revenue and profitability targets.
• Managed a 12MB annual marketing budget and optimized performance-driven activities, achieving high ROI and efficient capital allocation.
• Executed 3 to 4 major integrated brand campaigns monthly across paid, owned, and partnership channels, driving consistent GMV uplift and customer acquisition.
• Directed digital platform marketing across delivery platform ecosystems, driving a significant surge in customer engagement and gross merchandise value (GMV) uplift.

Marketing Communication Manager (Content) at CP Axtra Public Company Limited (Makro) (2024-08 – 2025-09)

• Collaborated cross-functionally with trade, business units, and corporate communication teams, aligning brand strategy and execution across all retail touchpoints.
• Redesigned and optimized Makro's Instagram aesthetic and performance through insight-driven strategies, delivering a 10% follower growth and heightened brand engagement.
• Accelerated the growth of the private label brand "aro" via trend-driven TikTok marketing strategies targeting Gen Z, achieving 12.5M views and an 85% increase in product sales.
• Spearheaded the award-winning "Disney Fresh Food Campaign" through integrated in-store experiences and promotional mechanics, delivering a 12% fresh food sales uplift and winning the Retail Asia Award 2025.
• Oversaw the end-to-end production and distribution of in-store signage and promotional items, guaranteeing strict adherence to CI standards.

Marketing Communication (Content) & Digital Marketing Manager at Central Food Retail Co., Ltd. (Tops Thailand) (2021-08 – 2024-08)

• Directed integrated marketing communication plans, content strategies, and CI User Guidelines across the corporate and retail umbrella, ensuring 100% brand consistency.
• Planned and executed online and offline promotional campaigns, generating a 70% engagement rate and an 85% growth in content interactions within a year.
• Led digital marketing and online communications for key loyalty platforms like "Tops CLUB" and "Tops Wine Cellar Club," scaling communities to over 20K followers and 6.6M reach.
• Provided creative art direction, merchandising design, and supervised the production and distribution of marketing collateral, maintaining top aesthetic and budget standards.

Content & Strategy Roles at Wunderman Thompson Thailand & Wongnai Media (2018 – 2021)

• Developed content strategies and integrated campaigns for global FMCG and healthcare brands (e.g., Eucerin, Tiger Crystal), increasing website traffic and unique visitors by 10%.
• Executed high-volume digital media editing and creative design, establishing a strong foundation in visual storytelling and media production.

Master of Arts in Strategic Communication Management – Chulalongkorn University (2018-08 – 2020-01)

Bachelor in Landscape Architecture – Kasetsart University (2010-06 – 2015-12)