เวียนนา ผจงสวัสดิ์

Marketing professional with 9+ years of experience across healthcare, beauty, and digital marketing, with progressive career growth from Digital Marketing to Marketing Manager. Experienced in integrated marketing strategy, digital marketing, content, PR & KOL management, and team leadership.

Marketing Manager at inZ Hospital (2024-04 – Present)

Leading marketing strategies across multiple healthcare services including Eye Care, LASIK & ICL, Cosmetic Surgery, and Skin & Wellness.

• Develop and execute integrated marketing strategies and annual marketing plans aligned with business objectives and revenue targets.
• Identify market opportunities through customer, competitor, and market analysis.
• Develop promotion, pricing, and package strategies to drive customer demand and support sales performance.
• Lead content, PR, KOL, and influencer strategies to build brand awareness, credibility, and customer engagement.
• Lead and manage cross-functional teams across Product Marketing, Content, PR, Graphic Design, Creative Production, and Online Consultation.

Assistant Marketing Manager at inZ Clinic (2018-09 – 2024-03)

Supported marketing planning and execution across cosmetic surgery and eye care services.

• Developed monthly promotions and campaigns to support customer acquisition and sales.
• Created and coordinated content across Facebook, Instagram, LINE Official Account, and website channels.
• Coordinated cross-functional teams to ensure campaigns were delivered accurately and on schedule.
• Monitored customer behavior, campaign performance, and competitor activities to support marketing planning.

Digital Marketing at Kongju Clinic (2017-01 – 2018-08)

• Planned and executed digital marketing campaigns for cosmetic surgery and aesthetic services.
• Developed promotional campaigns and content across Facebook, Instagram, LINE Official Account, and website channels.
• Managed online inquiries and provided consultation on cosmetic procedures and skincare services.
• Conducted competitor and market analysis to support promotional and marketing planning.

Master's Degree in MBA, Marketing – Srinakharinwirot University (2026)

Bachelor's Degree in Communication Arts, Branding – Bangkok University (2016)