Chutharat Chanphet

Entrepreneurial BD professional with 10 years taking premium FMCG categories from zero to market — identifying where to win, opening On-Trade / HoReCa and Modern Trade channels, and negotiating the distributor and key-account partnerships that drive volume. Currently runs an independent F&B / FMCG advisory practice alongside a senior corporate BD role — sourcing and delivering client engagements end-to-end, the clearest proof of a builder who operates without a ready-made playbook. Rare in pairing hands-on commercial execution with an M.Sc. food-technology background that reads product, quality, and consumer behaviour.

Built categories and launched national SKUs alongside blue-chip partners: Thai Union, CP All (7-Eleven), McDonald's, and Japanese principal Shinkou.

Food & FMCG – Business Development / NPD at INDEPENDENT CONSULTANT (2025-01 – Present)

Self-generated advisory practice for F&B and FMCG clients — sourcing my own engagements and owning each from scope to delivery in high-autonomy settings.

• New-product development & positioning — beverage retail: Developed a drinking-yogurt formulation from concept to launch-ready recipe, and defined the brand's USP and a consumer-need-based differentiation strategy.
• Franchise model & sourcing — F&B / restaurant franchise: Sourced and facilitated a central production arrangement to standardise supply, and structured the franchise agreement terms for a replicable, scalable rollout.
• Multi-outlet NPD — QSR / restaurant chain: Led in-house fried-chicken product development for a multi-outlet chain, owning recipe development to a launch-ready, kitchen-executable spec built to hold consistency across outlets.

Senior Business Development at SHINKOU CORPORATION CO., LTD. (2021-05 – Present)

Japanese-affiliated FMCG and food-distribution company. Full BD cycle for premium imported categories: market entry, channel and account development, pricing, and commercial feasibility.

• On-Trade / HoReCa new business: Drove direct new-business development across hotel and restaurant accounts — prospecting and developing HoReCa clients that use premium beef, including hotels within major hospitality groups such as Minor Hotel Group, from cold outreach through to account relationships.
• Market entry: Built and executed go-to-market for Japanese premium imports (Wagyu, abalone) — market prioritisation, pricing architecture, and On-Trade / Modern Trade channel roadmap; launched to key retail and HoReCa accounts.
• Channel & portfolio: Grew B2B Food Service / HoReCa and Modern Trade coverage; built Luxury vs. Mass-Premium portfolio tiering aligned to consumer purchasing behaviour and margin targets.
• Commercial negotiation: Managed Japanese upstream principals and sourcing / commercial agreements in English, protecting margin and supply continuity through COVID-19 market disruption.
• Trade & competitive intelligence: Delivered SKU / competitor benchmarking and trade-intelligence reports across Modern, Traditional, and Online channels to guide senior-management pricing and expansion decisions.

R&D Section Manager – NPD / Brand Support (7-Eleven House Brand) at LUCKY UNION FOODS CO., LTD. (2019-02 – 2021-04)

Surimi-based manufacturer supplying CP All (7-Eleven). Led NPD with direct commercial responsibility.

• End-to-end ownership: Ran NPD for the CP All / 7-Eleven House Brand from concept to launch, shipping new SKUs to the national convenience-store network.
• Commercial decisioning: Set weight, price point, and packaging strategy from trade data and field-sales intelligence; introduced Thermoform packaging to lift shelf visibility and shopper engagement.
• Trade intelligence & scaling: Partnered with sales to gather Traditional and Modern Trade intelligence, then translated lab-scale concepts into scalable national production for domestic and export markets.

Research & Development at THAI UNION GROUP PLC. (2010-05 – 2013-06)

World's largest tuna processor; global FMCG supplier to CP All (7-Eleven), McDonald's, and Swensen's.

• Key-account development: Developed FMCG products for global key accounts (7-Eleven, McDonald's Thailand, Swensen's) and export markets.
• Commercial foundations: Built discipline in cost management, cross-functional coordination, and multinational quality standards.

M.Sc. in Food Technology – Chulalongkorn University (2014-01 – 2018-12)

B.Sc. in Food Technology – Chulalongkorn University (2010-01 – 2013-12)