Darin Chotetaewathanakul

With over 6 years of experience in digital marketing and social media, I have honed my creative skills by managing communication strategies for various brands. As a digital-savvy marketer, my expertise lies in online and paid media campaigns across platforms like Facebook, Instagram, and e-commerce sites. I also specialize in SEO content management and data analysis.

My professional interest in social media extends to my personal life, where I actively engage with platforms such as Instagram, Facebook, YouTube, Twitter, and TikTok.

DIGITAL MARKETING MANAGER at BRIGHT ESTATE INTER GROUP CO., LTD. (2024-09 – 2026-05)

• Led complete rebranding of the organization, enhancing brand credibility and positioning.
• Defined long-term digital marketing strategy and roadmap, aligning campaigns with organizational goals.
• Planned and executed content calendar, producing engaging content across all social media platforms using AI tools for content creation and workflow optimization.
• Designed and implemented online campaigns to attract and retain customers, increasing engagement and leads.
• Managed and coordinated a team of 5, providing training, mentorship, and performance management to foster team growth.
• Developed and optimized Facebook and Google Ads campaigns, monitored budgets, and reported performance metrics to management.
• Managed LINE Official, including AI-assisted customer interactions, broadcast campaigns, and audience engagement.
• Ongoing brand reputation management, handling crises and negative feedback.
• Analyzed industry trends and competitor activities to inform channel prioritization, budget allocation, and campaign strategy.
• Collaborated with front desk, accounting, and executive teams to ensure marketing initiatives aligned with business objectives.
• Leveraged emerging technologies and AI tools to enhance team efficiency, accuracy, and productivity.
• Generated new business leads, negotiated contracts, and managed client relationships from acquisition to closure (premium apartments, condos, townhouses, homes, and land).

SENIOR MARKETING & COMMUNICATIONS at Token X (2024-03 – 2024-06)

• Lead in marketing & communication, branding, and customer experience management in compliance with regulator requirements.
• Manage and execute marketing & communication strategy, content plan, budget, resources, online advertising, and projects to achieve company's objectives and targets.
• Collaborate with teams to drive marketing campaigns and support business initiatives in both B2B and B2C.
• Create and manage marketing materials, designs, channels, contents, interviews, and any other aspect in relation to PR, marketing, and communication.
• Produce and tailor engaging short video content for both platforms, TikTok and Facebook.
• Coordinate with internal and external parties in marketing activities.
• Host and manage company's digital and physical events.
• Manage end-to-end customer experience and service points - call center, social media, digital channels.
• An approach that is constantly evolving in response to industry trends, platform updates, and competitor analysis.
• Analyze online campaign performance to gain insights and use them to continuously improve and deliver outstanding results.

SOCIAL MEDIA MANAGEMENT at KASIKORN LINE (2023-06 – 2023-11)

• Plan, execute, optimize, and develop all of the social media strategies of LINE BK channels, including Facebook, Instagram, Twitter, LINE OA (Rich Message/LINE VOOM), and TikTok.
• Ideate, create, and brief each channel's suitable type of content to maintain and engage with customers on all platforms.
• Manage social media content traffic for all LINE BK media channels, collaborating with internal teams such as product, lending, banking, insurance, etc.
• Set up content on LINE BK channels, including Facebook, Instagram, Twitter, LINE OA (LINE Broadcast, LINE VOOM), and TikTok. Additionally, I have to manage my online time slots well with the LINE OA platform because they have over 7 million and 3 million users for LINE VOOM.
• Checking and confirming the LINE OA broadcast, date and time, target audience criteria, topic, and all text from every team that wants to book a slot.
• Plan, create a storyboard, and manage internal KOLs to produce VDO content for LINE BK Tiktok. including editing over 8–10 financial product videos on a variety of subjects.
• Prepare artwork briefs for the graphic designer to create single posts, albums, infographics, etc.
• Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and support everyone on the marketing team.
• Analyze own channels' contents/posts using key media metrics (including but not limited to reach / impression, engagement, click, and conversion) to identify, evaluate, and make recommendations for improvement.

DIGITAL MARKETING MANAGER at Central Department Store Groups (2022-08 – 2023-04)

• Plan, execute, and optimize all of the marketing strategies, business proposal, brand awareness, project owner, product launch strategy, and roadmap for omnichannel marketing communication plan from Q1-Q4.
• Involve in ideation/creation of influencer campaign and manage KOL/influencers; Analyze & monitor KOL performances.
• Work closely with the tenant's marketing team to help promote the restaurants and promotions such as happy hours, combo sets, and signature dishes.
• Partner with internal resources and external to develop an engaged fan base across the relevant social media platforms including partnership strategy.
• Prepare creative brief for the graphic design team in order to create ISM, OOH, and social media content.
• Create a CRM strategy to encourage customer retention and loyalty and work with Marketing for execution. Especially with E-mail marketing, SMS, The1 mobile application, and Central mobile application.
• Work closely with Digital Agencies to create online advertisements vias FB, IG, Google, and other platforms.
• Create SEM and SEO content to align with the campaign.
• Measuring and reporting the performance of all digital marketing campaigns and assessing against goals (ROI and KPIs) by using social listening tools.

COMMUNITY BUILDER - SOCIAL at Bitkub Capital Group Holdings (2022-04 – 2022-06)

• Help expand business partners; Proactively reach out and be a point of contact to work with various potential partners such as Influencers and Youtubers, E-sports teams, Agencies, Artists, Entertainment, Large corporates, and other partners.
• Manage all of the Bitkub Capital Group Holding Page and prepare Zocial Eye data report in weekly.
• Creating an engagement campaign for social media channels and supporting offline events.
• Build and maintain a long-term relationship with partners; Service multiple partners concurrently while communicating their needs to the team.
• Build up a community through various channels and communications; Take a lead in social media e.g. Telegram, Discord, Twitter, and Facebook, as well as other events and exhibitions.
• Work with internal teams to facilitate successful implementation e.g. marketing, legal and compliance, and business development.

MARKETING EXECUTIVE (LOCAL) at LINE MAN Wongnai (2021-06 – 2022-03)

• Analyze and manage the social media of LINE MAN Wongnai throughout Thailand. That covers every platform (Facebook, Twitter, Instagram, Youtube, LINE) and advises the relevant team to increase traffic, engagement, video views, and followers.
• Launch online marketing advertisements via Facebook, prepare a weekly report to Team Lead, and present it to the team.
• Schedule the online training for social media admin and eye out for the grammar, spelling, and partner’s competitor.
• Design an Artwork, Infographic, and UGC for the Wongnai Local Pages. (Around 12 Pages)

DIGITAL MARKETING & ONLINE SALE ADMIN at HERTITUDE (2020-01 – 2021-01)

• Creating SMM (Social Media Marketing), ORM (Online Reputation Management), Content Marketing, Planning, Measuring, and Reporting performance of all campaigns against goals. (ROI and KPIs)
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Contact clients to obtain missing information or answer queries, etc.
• Create graphic design Artwork and content writing.

Bachelor Degree in B.B.A in Hotel Management International Double Degree Programme – Silpakorn University International College (2016 – 2019)

NZQA Level 3 in Fine/Studio Arts, General – Lincoln High School, NZ (2013 – 2016)

Fine/Studio Arts, General – St. Peter's Cambridge School, NZ (2012 – 2013)

Fine/Studio Arts, General – Tauranga Girl's College (2010 – 2011)