Daz Chonlada

Marketing communications professional with over five years of experience across corporate communications, brand management, and digital marketing. Comfortable leading integrated campaigns end to end — from strategy and content through execution and performance analysis — and used to working across teams to keep brand messaging consistent and effective.

Assistant Corporate Communications Manager at TG Cellular World Co., Ltd. (2023-09 – Present)

• Lead integrated marketing communication (IMC) planning across online and offline channels, aligning messaging with brand and business goals.
• Oversee production of marketing materials, sales toolkits, and on-site communications, keeping brand presentation consistent across every customer touchpoint.
• Plan offline campaigns, promotions, and localized events that support new product launches and keep customers engaged.
• Run digital marketing across Meta Ads, Google Ads, YouTube, LINE, and CRM/database marketing, turning campaign data into qualified leads.
• Build social media strategy and manage relationships with KOLs, influencers, PR agencies, and media partners to grow brand visibility.
• Track campaign performance through marketing analytics, using the data to fine-tune spend and improve ROI.
• Coordinate with cross-functional teams, agencies, and vendors, keeping projects on budget and on schedule.

Senior Marketing Communications at Aurora Design Public Company Limited (2020-08 – 2023-09)

• Built communication strategies for marketing campaigns, product launches, and other key business initiatives.
• Wrote creative briefs, key messages, and headlines that translated campaign objectives into clear content direction.
• Owned content production end to end, from concept to delivery, keeping quality and timing consistent across channels.
• Adjusted creative assets and content strategy channel by channel based on what was actually performing.
• Worked across Campaign, Merchandising, Graphic Design, Social Media, CRM, Performance Marketing, and Event Marketing teams to keep campaigns running smoothly.
• Reviewed content performance and campaign results regularly, flagging opportunities to sharpen messaging.

Online Marketing at Primagold International Co., Ltd. (2018-01 – 2020-08)

• Ran day-to-day e-commerce operations on Lazada, Shopee, and the company website — listings, inventory, pricing, and promotions.
• Planned and ran paid media and content campaigns on Facebook to drive traffic, engagement, and conversions.
• Partnered with the Graphic Design team on social content that supported product promotions.
• Researched market trends and competitor activity to inform sales and business strategy.
• Built e-commerce campaigns around monthly promotions and mega sale events like 11.11, 12.12, and flash sales.
• Tracked ROI, ROAS, traffic, and CTR to see what was working and adjust campaigns accordingly.

Bachelor of Arts in Business English – Chandrakasem Rajabhat University