Isaree Likitwasitpol

8 years of experience in sales management, marketing activity plan, promotional plan in B2B through traditional trade channel. 2 years of experience in Digital marketing. Excellent presentation, negotiation and managerial skills. Ability to work effectively under pressure. Able to analyze and solve unexpected problems. Leadership, highly responsible, good human relations, active, positive attitude, service mind.

Senior Associate, Sales Account Management (ASM) - SC Johnson and Son Co., LTD.

(2024-01 - 2025-01)

• Built and maintained strong working relationships with distributor sales teams to drive effective collaboration.
• Developed sales personnel capabilities through coaching and training, resulting in improved sales performance.
• Motivated and guided sales teams to consistently achieve monthly distribution and promotion targets.
• Conducted market and sales analysis using data processing to identify opportunities and improve efficiency.
• Planned and coordinated with distributors to successfully achieve Sell-in and Sell-out targets.
• Executed new initiatives and product launches with speed and effectiveness to maximize market impact.
• Conducted quarterly performance evaluations to motivate distributors and enhance productivity.
• Supported distributors in managing ROI to ensure sustainable profitability.

Assistant Commercial Operations Manager - Pernod Ricard

(2022-01 - 2024-01)

• Planned and developed processes, procedures, and operational standards to enhance efficiency and achieve organizational goals.
• Designed and presented operational strategies to ensure departmental alignment with overall company direction and objectives.
• Managed, controlled, and supervised departmental operations to drive effectiveness and efficiency.
• Monitored team performance to ensure compliance with established standards, plans, and KPIs.
• Transferred knowledge and expertise to team members to build capability and improve departmental performance.
• Managed expenditures and budgets effectively, ensuring alignment with organizational goals and within approved limits.

Traditional Trade Area Strategy - Carabao Group Co.,Ltd.

(2022-01 - 2022-12)

• Identified and developed new business opportunities to drive company growth.
• Proposed and nurtured business partnerships, creating sustainable opportunities for collaboration.
• Analyzed market trends and customer needs to build short-, medium-, and long-term sales pipelines aligned with company targets.
• Developed and executed business strategies to support revenue and market expansion.
• Assisted in coordinating and implementing marketing strategies, delegating tasks to ensure alignment with strategic goals.

E-Business Executive - Philip Morris (Thailand) Ltd.

(2019-01 - 2021-12)

• Executed field operations for E-commerce and ecosystem platforms based on project requirements.
• Ensured smooth deployment and conducted training for platform users, providing hyper-care support and issue resolution.
• Initiated new solutions to support project implementation and improve efficiency.
• Managed route plans to visit 20–25 retailers daily, achieving company sales and distribution goals.
• Prepared objectives, tools, and gathered market data to identify business opportunities.
• Scheduled and followed up on client appointments to ensure seamless execution of field activities.
• Built and maintained strong relationships with new and existing customers to drive loyalty and retention.
• Managed product availability and selection by analyzing demand and aligning with retail store needs.
• Identified and onboarded new retailers and wholesalers to expand sales volume and market coverage.
• Established strong networks between retailers and wholesalers to strengthen the distribution system.

Territory Sales Executive - Philip Morris (Thailand) Ltd.

(2016-01 - 2019-12)

• Planned, directed, controlled, and evaluated sales operations to achieve specified targets.
• Managed route plans and visited 20–25 retail outlets daily to meet company goals.
• Set objectives, prepared tools, and gathered market data to identify sales opportunities.
• Scheduled and followed up on client appointments, ensuring smooth execution of daily operations.
• Built and maintained strong relationships with new and existing customers to drive sales growth.
• Managed product availability and selection, analyzing and aligning with retail store requirements.
• Identified and onboarded new retailers and wholesalers to increase sales volume and expand distribution.
• Established and strengthened networks between retailers and wholesalers to optimize sales channels.
• Prepared market and territory reports, including competitor analysis, promotional campaigns, and sales performance trends, to contribute to strategy development.
• Assisted Area Sales Manager in training new hires, sharing company knowledge, culture, and processes.
• Supported the team by managing documents, reports, and databases.
• Supervised daily operations of 4 sales teams to ensure efficiency and goal achievement.

Area Sales Officer - Sinpanya Equipment Co., Ltd.

(2014-03 - 2015-03)

• Create a customer visit plan.
• Create a promotional plan to boost sales volumes.
• Plan and execute a marketing activity at customer place in order to give a product demo, and to build brand awareness.

Senior Accountant - Father Ray Foundation

(2012-01 - 2013-12)

Purchasing Officer - Pan Asia Footwear Public Co., Ltd.

(2007-01 - 2012-12)

Bachelor's Degree - Accounting - DhurakijPundit University (2002-01 - 2004-12)

High Vocational Certificate - Accounting - Siam Commercial Vocational College (1997-01 - 2002-12)