Kanokwan Changkirin

With 7 years in media and advertising, I started as a content writer before stepping into full creative responsibility as a Copywriter. Driven by passion and a love for the craft, I have grown into my current role as a Senior Creative Copywriter — leading concepts, shaping brand voices, and delivering work that truly resonates.

Senior Creative Copywriter at Cue Thailand (2023 – 2025)

• Strategic Campaign Ideation: Lead big-picture creative campaigns from inception to execution, ensuring all deliverables meet the goals.
• Mentorship & Direction: Review work, provide constructive feedback, and give creative direction to junior copywriters.
• Client & Stakeholder Management: Present the creative concepts confidently to internal stakeholders and external clients.
• New Business Pitching: Lead the end-to-end creative pitching process, dissecting client briefs to brainstorm high-impact campaign concepts with cross-functional teams.

Creative Copywriter at Bonsey Jaden Thailand (2021 – 2023)

• Concept Development: Brainstorm and develop creative concepts, taglines, and messaging that align with brand objectives.
• Copywriting & Content Creation: Write clear, persuasive, and original copy for digital, social media, print, SEO articles, and video/radio scripts.
• Collaboration: Partner with Art Directors, Designers, and Planners to ensure a seamless synergy between visuals and text.

Copywriter at Apricot Full Service Agency (2016 – 2019)

• Content Creation: Draft original articles, blog posts, social media captions, website copy, and newsletter content.
• Brand Consistency: Adapt the writing tone, style, and voice to match different brand guidelines across various industries.
• Researching & Fact-Checking: Investigate topics, audience insights, and industry trends to produce accurate and authoritative content.
• Performance Analysis: Monitor content performance metrics (page views, bounce rates, engagement) and use data to optimize future content strategies.

Copywriter Internship at Mccann (2015-06 – 2015-07)

• Creative Execution: Assisted in the step-by-step creation and production of advertising campaigns.
• Idea Brainstorming: Participated in developing creative concepts and overseeing execution.
• Copywriting: Developed original copy across diverse formats, including print ads, film commercials, and radio spots.

Advertising – Miami Ad school (2019-09 – 2020-06)

Bachelor in Archeology – Silpakorn University (2013 – 2016)