Piragarn Somthong

I have experience in the position of Creative Copywriter in production house and digital agency. And over 10 years of experience, I expect to develop myself and not stop looking for experience in the advertising field.

Sr.Creative (Copywriter base) at Tipping Point Solution (2024-11 – Present)

• Developed 360° online campaign concepts from creative direction to social media copywriting.
• Created tailored content strategies for Facebook Pages to maximize engagement.
• Produced mood boards and storyboards for standout visual and video content.

Sr.Creative (Copywriter base) at NeuMerlin Group (2021-02 – 2024-11)

• Lead creative copywriting and storytelling for online films, TVCs, and multi-platform campaigns across industries.
• Designed and presented mood boards and storyboards that elevated brand narratives.
• Coordinated with designers and production teams to ensure cohesive messaging across all touchpoints.

Sr.Copywriter at SPORE BANGKOK (2019-02 – 2019-07)

• Created storytelling concepts for video content with a strong lifestyle focus.
• Designed and directed photo concepts to align with brand tone and campaign objectives.

Creative Copywriter at CHEIL THAILAND (2020-02 – 2020-06)

• Created copy and campaign ideas for global brands, including NIVEA, adapting scripts for multi-market distribution.
• Partnered with production teams to refine copy for various platforms, ensuring brand consistency and engagement.

Creative Copywriter at BRANDS FOR HUMANS (2019-08 – 2020-01)

• Crafted copy and storytelling for digital ads and TVCs focused on lifestyle-driven narratives.
• Worked closely with Art Directors to integrate compelling visuals and scripts for powerful brand campaigns.
• Project Highlight: Spearheaded the #NoMoreWhiteFlag campaign for UNICEF Thailand, reaching over 5M views in 2 weeks.

Creative Copywriter at COLUMBUS AGENCY THAILAND (2018-02 – 2019-01)

• Developed creative concepts and copy for online films and interactive campaigns.
• Collaborated with Art Directors to create mood boards and storyboards that seamlessly merged visuals with messaging.

Creative Copywriter at DR.HEAD CREATE & DESIGN (2016-03 – 2017-11)

• Wrote scripts for TV series and film commercials (30/60 seconds), ensuring impactful storytelling.
• Selected and referenced visual materials for movie poster shoots to align with creative concepts.

Videocreator at REDLAB DIGITAL (2014-05 – 2016-01)

• Produced video content for advertising and marketing campaigns, overseeing creative direction, filming, and post-production.
• Managed all video components, ensuring high-quality output and on-time delivery across multiple client projects.

Bachelor of Communication Arts in Broadcasting – BANGKOK UNIVERSITY (2010 – 2013)

Secondary Education in Math-Sci – SAENGTHONG VITTHAYA SCHOOL (2004 – 2009)