Senior Creative Copywriter at Cue Thailand (2023 – 2025)
- Strategic Campaign Ideation: Lead big-picture creative campaigns from inception to execution, ensuring all deliverables meet the goals.
- Mentorship & Direction: Review work, provide constructive feedback, and give creative direction to junior copywriters.
- Client & Stakeholder Management: Present the creative concepts confidently to internal stakeholders and external clients.
- New Business Pitching: Lead the end-to-end creative pitching process, dissecting client briefs to brainstorm high-impact campaign concepts with cross-functional teams.
Creative Copywriter at Bonsey Jaden Thailand (2021 – 2023)
- Concept Development: Brainstorm and develop creative concepts, taglines, and messaging that align with brand objectives.
- Copywriting & Content Creation: Write clear, persuasive, and original copy for digital, social media, print, SEO articles, and video/radio scripts.
- Collaboration: Partner with Art Directors, Designers, and Planners to ensure a seamless synergy between visuals and text.
Copywriter at Apricot Full Service Agency (2016 – 2019)
- Content Creation: Draft original articles, blog posts, social media captions, website copy, and newsletter content.
- Brand Consistency: Adapt the writing tone, style, and voice to match different brand guidelines across various industries.
- Researching & Fact-Checking: Investigate topics, audience insights, and industry trends to produce accurate and authoritative content.
- Performance Analysis: Monitor content performance metrics (page views, bounce rates, engagement) and use data to optimize future content strategies.
Copywriter Internship at Mccann (2015-06 – 2015-07)
- Creative Execution: Assisted in the step-by-step creation and production of advertising campaigns.
- Idea Brainstorming: Participated in developing creative concepts and overseeing execution.
- Copywriting: Developed original copy across diverse formats, including print ads, film commercials, and radio spots.
