Offline Manager at PROWEAR COMPANY LIMITED (2024-06 – Present)
Demonstrated strong leadership by managing multi-brand, multi-location retail operations across fashion and lifestyle sectors. Drove sales growth through effective in-store campaigns, product assortment optimization, and coordination with marketing teams for new product launches. Played a key role in enhancing store performance, customer experience, and overall commercial execution.
- Managed 10+ retail locations, including consignment and owned-brand stores.
- Increased sales performance through campaign execution and promotional strategies.
- Optimized product assortment and stock allocation based on sales trends and best-seller analysis.
- Led visual merchandising initiatives to improve customer journey and conversion rate.
- Coordinated with marketing teams to successfully launch new products across stores.
- Supervised and developed retail teams to ensure high performance and service standards.
- Collaborated with mall partners for events, promotions, and commercial activities.
Department Merchandising Manager at Central Retail (2023-09 – 2024-06)
Successfully managed multiple product categories generating over 100M THB in monthly sales. Drove sales growth through target setting, promotional planning, brand negotiations, and assortment management. Improved category performance through sales analysis, stock optimization, and strategic promotions, while successfully achieving and exceeding sales targets 3–4 times during the period of responsibility.
- Managed total sales exceeding 100M THB/month across multiple categories, including Men's Fashion, Men's Business, Men's Gadgets, Women's Apparel, Sportswear, IG Brand Pop-up, Luggage, Unisex Shoes, Sport Shoes, Luxury Sunglasses, Sanrio, and Zeenzone.
- Set monthly sales targets for all brands within the department store (CDS) and closely monitored performance to ensure achievement of overall store sales targets.
- Analyzed sales data to identify causes of sales decline and developed strategic action plans to improve category performance and drive continuous sales growth.
- Planned and managed promotional spaces and extra areas, while negotiating with brands to onboard and maximize sales opportunities in line with business targets.
- Monitored new arrivals, best-selling products, and slow-moving items, while proposing markdowns, promotions, and repeat orders to improve sell-through performance.
- Led assortment planning, replenishment strategies, rolling forecasts, and pre-allocation buying to optimize stock availability and minimize excess inventory.
- Coordinated internally and externally with Store Managers, Area Managers, Sales Managers, Buyers, Suppliers, Merchandise Teams, and Buying Teams to ensure smooth operations and effective stock management.
- Managed client orders, tracked shipments, followed up on deliveries, and maintained inventory accuracy while forecasting product demand.
Store Manager at Matchbox Group Company Limited (2022-06 – 2023-06)
- Managed daily store operations and drove consistent achievement of sales targets across daily, weekly, and monthly periods.
- Oversaw multi-brand store operations, optimizing inventory, merchandising, and product mix to drive sales performance.
- Managed inventory and stock levels to ensure product availability, stock accuracy, and minimize stock loss.
- Led and developed store staff through training, scheduling, and performance management to maintain high service standards.
- Resolved customer issues effectively, enhancing overall customer satisfaction and in-store experience.
- Executed visual merchandising to improve customer journey and conversion rate.
- Coordinated with internal teams and brand partners to support sales growth and in-store campaign execution.
Sales Advisor at Pomelo Fashion Company Limited (2018-10 – 2020-12)
- Advised customers and delivered excellent customer service to enhance shopping experience and drive sales opportunities.
- Managed offline stock receiving, online orders, and checked expired orders for proper stock transfer processes.
- Coordinated with cross-functional departments to ensure smooth daily operations.
- Maintained store inventory and ensured size availability to minimize broken sizes and stock issues.
- Followed and achieved store sales targets on a daily, weekly, and monthly basis.
- Supervised part-time staff, including scheduling, task assignment, and maintaining service standards.
- Provided staff with feedback, coaching, and performance support to improve team productivity and service quality.
