VISUAL MERCHANDISING EXECUTIVE & FMOT SPECIALIST SK-II at LUXASIA (SIAM) COMPANY LIMITED (2017-01 – 2024-10)
- Creative Strategy & Localization: Spearheaded the adaptation and modification of FMOT (First Moment of Truth) theme designs for the Thailand market on a bi-monthly basis, ensuring brand alignment and local relevance.
- Training & Capability Building: Led FMOT Deployment presentations to educate and empower Beauty Consultants (BCs) on visual standards and execution excellence.
- Store Development & Merchandising: Orchestrated end-to-end store renovations across Thailand, including the strategic modification of planograms for new product launches to maximize shelf impact.
- Operational Excellence: Managed comprehensive counter maintenance programs nationwide and oversaw large-scale event designs from concept to execution.
- Financial & Resource Management: Efficiently managed annual FMOT budgets while optimizing supply chain flows to ensure seamless counter displays and stock availability.
- Stakeholder Management: Acted as the primary liaison between internal teams, external agencies, and suppliers to ensure all projects were delivered on time and met performance targets.
PROJECT MANAGER at SS1 Co., Ltd (2012-01 – 2017-01)
- Responsible for integrated media and corporate marketing strategies, encompassing public relations, promotional campaigns, and large-scale events such as concerts, with a focus on operational excellence.
- Managed project lifecycles within proposed budgets, ensuring financial efficiency and the successful delivery of all initiatives.
- Strategized and developed creative themes and concepts tailored to meet specific client objectives and brand identity.
- Coordinated seamlessly with internal teams and external stakeholders to ensure flawless execution and high-quality outcomes.
- Oversaw all project aspects and milestones, monitoring progress to guarantee alignment with client requirements and strategic goals.
CO-PRODUCER at BEC-Tero Entertainment (2011-01 – 2012-01)
- Orchestrated concert production and operations by meticulously managing schedules and planning details to ensure all events were executed seamlessly and on time.
- Collaborated with the Product Design team to brainstorm innovative concepts and develop high-quality products that effectively met client needs and market demands.
- Enhanced project value by partnering with fellow Co-Producers to secure essential services, critical equipment, and optimal venues, ensuring superior production quality.
CREATIVE at DRAFTFCB (THAILAND) Co.,Ltd. (2010-01 – 2011-01)
- Conceptualized and developed television commercials (TVCs) for high-profile brands, including NIVEA and VITRA, crafting compelling narratives that resonated with target audiences.
- Collaborated within cross-functional teams to strategically plan and execute creative projects, ensuring all deliverables aligned with client objectives and brand guidelines.
- Provided essential creative insights and resource support to streamline production workflows and maintain project momentum.
- Monitored and evaluated campaign performance to derive actionable insights for continuous content optimization and high-quality creative development.
Floor Supervisor at SF Cinema City
Oversee daily operations, managed team performance, and ensured high standards of customer service in a high-traffic environment.
Cashier at Yum Restaurants International (Thailand) Co., Ltd.
Handled financial transactions with precision and provided efficient service in a fast-paced retail setting.
