Natta Krisralam

Event Operations & Marketing Lead at Top Thai Taste (2024-01 – Present)

• Lead end-to-end execution of Thai catering booth activations within large-scale luxury events of up to 14,000 attendees, ensuring seamless integration with overall event timelines and vendor workflows.
• Manage on-site booth operations including setup, layout coordination, live stations, team supervision, and real-time troubleshooting in high-pressure environments.
• Coordinate closely with event planners, production teams, and venue operators to align deliverables with broader event requirements and maintain execution excellence.
• Drive brand visibility and client acquisition through targeted digital marketing, social media, and partnerships with wedding planners and event organizers.
• Act as primary liaison for internal and external stakeholders, ensuring clear communication, efficient coordination, and consistent service quality.
• Oversee cross-border sourcing and logistics between Thailand and India, ensuring alignment with cultural, dietary, and operational requirements.
• Monitor client feedback and market preferences to refine offerings and identify new commercial opportunities.

Consumer App Associate Product Marketing Manager Southeast Asia at Google (via Dfusion) (2022-09 – 2023-09)

• Managed end-to-end campaign execution across Southeast Asia, including campaign setup, timelines, asset readiness, approvals, and multi-market delivery.
• Partnered with regional and local teams to translate business priorities into locally relevant campaigns, aligning channel strategy across Google, Meta, LinkedIn, and owned platforms.
• Coordinated with multiple marketing agencies and external partners across creative, media, PR, KOL, and production functions to ensure accurate and timely campaign execution.
• Led campaign operations including asset workflows, stakeholder alignment, budget tracking, invoicing, and contract processes (NDAs, SOWs), ensuring deliverables met timelines and quality standards.
• Drove demand generation and brand engagement through integrated omni-channel campaigns, exceeding KPIs with social conversation of +347% and net sentiment of +349%.
• Synthesized campaign performance data and social listening insights to generate actionable recommendations and refine future campaign strategy, including creative testing, campaign duration, and placements.
• Collaborated cross-functionally with Product, Trends, Maps, GPay, Doodles, regional marketing, and local market teams to localize and scale campaigns across diverse Southeast Asia markets.
• Conducted competitive analysis and market insight reviews, providing strategic recommendations to improve campaign effectiveness and user engagement.

Programmatic Analyst Manager Southeast Asia at AnyMind Group (2021-11 – 2022-08)

• Executed and optimized programmatic advertising campaigns across Southeast Asia using Google Ad Manager 360, Google Analytics, Google AdMob, and SSP platforms.
• Monitored and analyzed campaign performance end-to-end to ensure delivery against target audience, KPIs, budgets, and timelines, proactively optimizing and troubleshooting when needed.
• Assisted agencies in asset coordination and campaign localization, ensuring creatives, formats, and placements aligned with market requirements and platform specifications.
• Supported media planning and campaign execution, including site list curation, inventory allocation, and audience targeting to meet campaign objectives.
• Developed audience segmentation strategies, optimizing targeting, creative formats, and channel mix to improve campaign performance.
• Coordinated closely with local publisher teams across Southeast Asia to secure high-quality inventory, structure campaign placements, and ensure delivery against KPIs.
• Analyzed campaign data to identify optimization opportunities and developed client-facing reports, presentations, and proposals with actionable insights.
• Contributed to regional business development initiatives, supporting publisher partnerships and inventory expansion.
• Authored a bi-annual market white paper on the applications ecosystem, synthesizing data trends and industry insights for internal and external stakeholders.

Bachelor of Science in Computer Information Systems and Liberal Studies in Global Perspectives – Bentley University