Partner at 7 IDEAS CORPORATION CO., LTD. (2025-06 – Present)
Partner directly with the CEO to lead a portfolio of strategic initiatives spanning digital ventures, enterprise platforms, business transformation, and AI innovation
- MUToday — AI-Driven Astrology Platform: Lead a 15-person cross-functional organization as Head of Platform, overseeing Project Management and Marketing while partnering with Product, Engineering, and Design.
- Own product strategy and define the end-to-end go-to-market strategy, including partnership development, KOL activation, offline events, and digital marketing, delivering 30%+ MoM user growth for 2 consecutive quarters.
- ทํานายฝัน.com: Initiated the product and roadmap from zero to one, leading cross-functional execution across Engineering, Commercial, and SEO to establish a new organic acquisition channel
- Reaching Google's first page and Top 3 ranking for a strategic keyword.
- Thaimart: Advised the setup of a new e-commerce marketplace, shaping its business and operating model, including payment gateway, seller settlement, and payout flows, while guiding the assigned PM through execution.
- Special Strategic Projects: Lead an internal platform spanning across HR, Finance, Procurement and Facilities for 400+ employees, driving process digitization and organization-wide adoption.
- Lead the transformation of Inventech, Thailand's market-leading shareholder-meeting platform, redesigning Sales, Customer Success, and Service Delivery while identifying new product and business model opportunities.
- Initiated an enterprise workplace analytics platform combining speech analytics, emotion recognition, and LLMs, defining the product concept and architecture from research through POC.
Product Owner · CJ Express Group at CJ MORE CO., LTD. (2024-08 – 2025-06)
Owned CJ Group's membership registration and loyalty point systems, serving 7M+ members across the retail ecosystem.
- Led the redesign and implementation of the membership platform, covering customer management, loyalty points, Member ID generation, and role-based permissions across the retail ecosystem.
- Drove key customer and B2B initiatives, including cross-company point exchange, HoReCa membership onboarding, and Dip-Chip identity verification, collaborating with CEO Office, CRM, and business stakeholders from discovery through delivery.
- Improved customer onboarding and PDPA consent journeys, while evaluating new digital onboarding models including guest registration and LINE-based identity solutions.
Founder – AnyQuest at THE SIAM CEMENT PUBLIC COMPANY LIMITED (SCG) (2022-07 – 2024-07)
Founded an SCG-backed on-demand services startup after securing THB 2M in venture funding by pitching directly to SCG's President & CEO. Led the business from concept to commercialization, owning product strategy, business operations, go-to-market, and cross-functional execution.
- Built and led a cross-functional team of 6 across Engineering and Operations, defining the product roadmap, business model, operating model, customer acquisition strategy, and commercial execution while overseeing end-to-end platform development and marketplace operations.
- Launched the marketplace from concept to commercial operation, validating the business model through real customer transactions and GMV.
Product Owner – Q-CHANG at THE SIAM CEMENT PUBLIC COMPANY LIMITED (SCG) (2023-02 – 2024-07)
Led product for Q-CHANG, a home-service platform serving 100K+ users.
- Led Q-CHANG's integration into the LINE ecosystem — leveraging LINE Login, Messaging API, LIFF, Flex Messages, and Dynamic Rich Menus for end-to-end service discovery and job tracking; ~40% of active service transactions run via LINE. Launched Thailand's first home-service LINE Mini App.
- Initiated a Generative AI chatbot with end-to-end user flow improvements, automating pre-purchase inquiries and support and reducing resolution time.
- Owned the back-office CRM coupon module — delivered bulk coupon creation and step-promotion mechanics, improving campaign speed and conversion.
Project Engineer & Business Development · SCG Cement at THE SIAM CEMENT PUBLIC COMPANY LIMITED (SCG) (2015-08 – 2022-06)
Led renewable energy and Industrial IoT delivery across 10+ manufacturing sites, and developed new business models for SCG's green energy portfolio.
- Delivered projects across 10+ SCG sites as project manager — including 70 kW solar rooftop, 100 kW solar floating, solar monitoring, IoT smart factory, and smart building.
- Negotiated and executed 10+ contracts and MoUs — including solar PPAs and an agricultural pellet business — with combined value exceeding THB 621M.
- Conducted feasibility studies and secured approvals for 20+ biomass and solar projects, >100 MW combined planned capacity.
- Initiated new business models: EV truck charging infrastructure in Bangkok and a woodchip supply chain network in southern Thailand.
