Senior Manager – Business Planning - CPAxtra - Lotus's
(2017-12 - 2025-12)
- Track and monitor sales performance improvements across the company, including Merchandising, Trade, and Operations.
- Partner with Marketing to align campaigns with sales objectives.
- Collaborate with Store Operations to ensure business plans are executed effectively at the retail level.
- Work with Finance to monitor budget adherence and conduct profitability analysis.
- Consolidate and present key information to the CEO to support decision-making.
Senior Manager – Strategic Workforce Planning and Analytics (Operation and Head Office) / People Transformation / HRIS - CPAxtra - Lotus's
(2017-12 - 2025-12)
- Led end-to-end workforce operations strategy across 2,400+ stores, covering manpower model design, workforce planning, and productivity optimization—delivering ~THB 720M annual payroll savings while supporting business growth.
- Designed enterprise-wide manpower models aligned with business direction and store-level operational challenges, integrating workload analysis, service levels, and role requirements to ensure optimal staffing.
- Linked workforce planning with P&L performance, aligning manpower models with sales, productivity, and margin targets to optimize labor cost-to-sales ratio and drive sustainable profitability.
- Owned workforce budgeting and cost governance, including manpower planning, budget allocation, and variance monitoring, enabling strong cost control and data-driven decision-making.
- Drove productivity improvement initiatives by optimizing workforce structure, redefining roles, and improving labor utilization to enhance overall store operational performance.
- Defined workforce capability frameworks by identifying critical skills required at store level and aligning workforce capabilities with evolving business needs (e.g., Omni-channel, B2B, O2O).
- Partnered closely with Operations, Finance, HR, and senior leadership (COO, CEO) to translate business strategy into actionable workforce plans and drive organization-wide execution.
- Drove field-level operational execution by working closely with store operations teams to pilot manpower models, validate assumptions on-site, and continuously refine workforce strategies based on real operational insights.
- Led a cross-functional team of 15 members (8 direct, 7 indirect) across Workforce Productivity, Scheduling, HRIS, and People Analytics functions.
- Delivered a nationwide productivity dashboard covering 224 Hypermarkets, 203 Supermarkets, and 2,021 Mini Supermarkets, enabling real-time workforce performance tracking and decision-making.
- Implemented a workforce scheduling system (WFM) to optimize shift planning and manpower allocation, improving operational efficiency (~15,600 hours/year saved).
- Managed HRIS platform (iTouch – Humatrix) supporting 55,000 employees across stores, headquarters, and distribution centers, ensuring system reliability and operational continuity.
- Led HR digitalization initiatives, transforming traditional HR operations into a data-driven HR 5.0 model in collaboration with IT and business leaders.
- Developed machine learning models for workforce scheduling (WFM) to improve demand forecasting accuracy and manpower deployment.
- Transformed recruitment operations through the 'iHiring' system, streamlining processes and improving hiring efficiency and scalability.
- Developed HR analytics dashboards (Power BI) to enhance leadership visibility on key workforce and operational metrics.
- Led HRIS migration from legacy Lotus system to CPAxtra platform, ensuring alignment with new organizational structure and policies post-amalgamation.
- AEC workforce strategy and expansion
- Store flexibility model redesign
- Tesco Lotus to CP Lotus transformation
- New business models: B2B, O2O, B2C, Omni-channel integration
- Workforce enablement for digital payment ecosystem (e.g., TrueMoney Wallet)
Assistant Vice President (AVP) – Project Management - KASIKORNBANK
(2011-06 - 2017-12)
- Lead the project team to create project planning and schedule including designer teams, construction management teams, consultant teams, contractors, subcontractors, and inspectors.
- Lead the business user to establish safety committee in each building
- Sourcing the supplier, inspector and consultant to support the Safety Health and Environment (SHE) project.
- Design and implement the procedure of environmental data collection and analyze the environmental data (e.g., fuel, energy consumption, waste generated) to set the Green House Gas (GHG) emission reduction roadmap.
- Set the environmental corporate target to align with the nation's target / propose the activities roadmap to Board of directors and report GHG emissions in DJSI, SD and CDP report.
- Coordinate with the consultant, architect, engineer, interior designer and related project team to achieve the LEED Platinum certified.
Change Management / PM / Process Improvement / Training and System Deployment - KASIKORNBANK
(2011-06 - 2017-12)
Led Change Management, Project Management, Training, and System Deployment activities for the loan and deposit core banking transformation under the K-Transformation program, supporting approximately 30,000 impacted users and managing projects valued at over 2 billion THB.
- Set project timeline such as testing, training and communication with the user so that we work on the same plan and goal.
- Co-working with the functional team to identify gap between current core banking system and new core banking system.
- Analyze the working step of each process which related to new core banking system then return the valued feedback to business process analysis team for improvement.
- Co-working with department head and end-user to set the proper operating model then endorse to the chief executive level for approval and communicate change to the end users so that they ready to work with new system.
- Set-up new organization for new back-office team to support new process reflect from change of new core banking system.
Mechanical Design Engineer - Aurecon Consulting Thailand
(2007-07 - 2011-06)
- HVAC, Sanitary and Fire Protection System Design
- Gathering the client's requirement and provide conceptual design including with budget estimation
- Prepare tender drawing, design drawing and specification
- Calculate the building energy consumption
- Reference projects: MEGA Bangna, IKEA, Central KhonKhen, Chamchuri Square, SET building, Cape Yamu Phuket, Bed Supperclub
Audio and HVAC Design Engineer - Isuzu Technical Center of Asia
(2004-04 - 2007-06)
- Coordinate with Isuzu Japan staff and suppliers to achieve new car model development
- Be a selected staff to go to Isuzu Japan to design the new pick-up model (for 1 year)
- Analysis and solve the problem which occurred in car assembly line
Mechanical Site Engineer - Taikisha (Thailand)
(2002-05 - 2003-12)
- HVAC and Plumbing system installation / Budget Control and prepare document for project bidding
- In charge of material order, shop drawing checking and commissioning report produce
- Coordinate with other colleague company to installation problem solving
- Reference projects: GM motor, Shin Etsu Silicone, Honeywell
