Ornsiri A

Dynamic and result-driven marketing leader with over 20 years of experience in marketing, branding, and communication across diverse industries, including retail, FMCG, financial services, real estate, and digital platforms. Proven expertise in driving business growth through strategic marketing initiatives, brand management, digital transformation, and customer-centric campaigns. Adept at leading cross-functional teams, managing budgets, and delivering data-driven solutions to achieve measurable outcomes.

A visionary leader with a growth mindset, exceptional communication skills, and a passion for innovation in fast-paced, competitive environments.

Head of AWC Communications at ASSET WORLD CORPORATION PUBLIC COMPANY LIMITED (2025-12 – 2026-07)

• Led a corporate communication team, marketing team and business units’ marketing teams across AWC’s commercial property portfolio to deliver impactful marketing campaigns.
• Developed and executed PR and marketing strategies and activations from pre-opening to operational phases, achieving key business outcomes
• Directed integrated marketing strategies and management across digital, B2B, and on-ground customer campaigns, driving increased awareness, footfall and engagement.
• Defined and drove brand vision, positioning, and identity at both corporate and property levels, ensuring consistency and alignment with organizational goals.
• Collaborate with cross-functional teams to align marketing programs, co-create digital tools and dashboards, and enhanced customer experience journeys.
• Planned and managed the marketing budget, ensuring effective utilization and delivering strong ROI through data-driven decision-making.

Head of Branding Strategy and Marketing at ASSET WORLD CORPORATION PUBLIC COMPANY LIMITED (2025-03 – 2025-12)

• Led a corporate communication team, marketing team and business units’ marketing teams across AWC’s commercial property portfolio to deliver impactful marketing campaigns.
• Developed and executed PR and marketing strategies and activations from pre-opening to operational phases, achieving key business outcomes
• Directed integrated marketing strategies and management across digital, B2B, and on-ground customer campaigns, driving increased awareness, footfall and engagement.
• Defined and drove brand vision, positioning, and identity at both corporate and property levels, ensuring consistency and alignment with organizational goals.
• Collaborate with cross-functional teams to align marketing programs, co-create digital tools and dashboards, and enhanced customer experience journeys.
• Planned and managed the marketing budget, ensuring effective utilization and delivering strong ROI through data-driven decision-making.

Group Strategy Director at OGILVY THAILAND COMPANY LIMITED (2022-11 – 2025-02)

• Led, managed, and coached a team of strategic planners to deliver innovative marketing and communication strategies.
• Provided business, marketing, and communication consultation for clients across industries, including digital technology, telecommunication, FMCG, construction materials, financial services, real estates, and retail.
• Developed strategic solutions to address business and marketing challenges, leveraging consumer insights and data analysis.
• Oversaw marketing programs, campaigns, and customer experience journeys, ensuring alignment with stakeholders and organizational goals.

Group Strategy Director at OGILVY THAILAND COMPANY LIMITED (2020-10 – 2021-10)

• Led, managed, and coached a team of strategic planners to deliver innovative marketing and communication strategies.
• Provided business, marketing, and communication consultation for clients across industries, including digital technology, telecommunication, FMCG, construction materials, financial services, real estates, and retail.
• Developed strategic solutions to address business and marketing challenges, leveraging consumer insights and data analysis.
• Oversaw marketing programs, campaigns, and customer experience journeys, ensuring alignment with stakeholders and organizational goals.

Strategy Director at OGILVY THAILAND COMPANY LIMITED (2017-07 – 2020-09)

• Led, managed, and coached a team of strategic planners to deliver innovative marketing and communication strategies.
• Provided business, marketing, and communication consultation for clients across industries, including digital technology, telecommunication, FMCG, construction materials, financial services, real estates, and retail.
• Developed strategic solutions to address business and marketing challenges, leveraging consumer insights and data analysis.
• Oversaw marketing programs, campaigns, and customer experience journeys, ensuring alignment with stakeholders and organizational goals.

Associate Strategy Director at OGILVY THAILAND COMPANY LIMITED (2015-04 – 2017-06)

• Led, managed, and coached a team of strategic planners to deliver innovative marketing and communication strategies.
• Provided business, marketing, and communication consultation for clients across industries, including digital technology, telecommunication, FMCG, construction materials, financial services, real estates, and retail.
• Developed strategic solutions to address business and marketing challenges, leveraging consumer insights and data analysis.
• Oversaw marketing programs, campaigns, and customer experience journeys, ensuring alignment with stakeholders and organizational goals.

Head of Business Strategist at ADAPTER DIGITAL COMPANY LIMITED (2021-11 – 2022-10)

• Led a team of strategists to explore new trends, innovations, and digital solutions for enhancing customer experiences.
• Provided strategic marketing consultation for clients in financial investment platforms, entertainment/social platforms, QSR, retail, and parcel delivery services.
• Developed customer journey strategies and brand experience plans based on consumer insights and data analysis.

Associate Strategy Director at SOCIUS COMPANY LIMITED (2014-03 – 2014-11)

• Led a team of strategic planners to developed communication strategies and IMC plans for automotive clients, focusing on brand localization and customer engagement.
• Analyzed market trends, competitive landscapes, and consumer insights to create effective marketing strategies.

AVP, Product Innovation and Branch Transformation at SIAM COMMERCIAL BANK PUBLIC COMPANY LIMITED (2013-03 – 2014-02)

• Managed the transformation of banking experiences for affluent customer segments, including branch interaction and new product development
• Coordinated cross-functional teams of internal and external stakeholders to ensure project success, from strategy development to execution
• Managed projects’ budget and timeline across processes, from budget allocation, design, bidding, construction, service experience, human resource planning, communication plan and development, and performance assessment.

Strategic Planning Manager; Senior Strategic Planner; Strategic Planner at HAKUHODO (BANGKOK) COMPANY LIMITED (2005-11 – 2013-03)

• Led strategic planning for marketing and communication campaigns across FMCG, automotive, and food and beverages industries
• Developed brand management strategies, product launch plans, and customer engagement initiatives.

Client Service Executive at NIELSEN (THAILAND) COMPANY LIMITED (2005-02 – 2005-10)

• Analyzed marketing data to provide actionable insights and recommendations for FMCG clients.

Mutual Fund Trustee at CITIBANK THAILAND (2001-08 – 2002-12)

• Validated mutual fund transactions and ensured compliance with regulations and investment policies.
• Calculated and reconciled values of mutual funds with fund managers before daily public announcement.

Master of International Management (MIM) – PORTLAND STATE UNIVERSITY (Oregon, The United States) (2003-08 – 2004-08)

Bachelor of Arts in Economics; International Economics and Financial and Banking Economics – THAMMASAT UNIVERSITY (Bangkok, Thailand) (1997-06 – 2001-03)