Pichit Karunchintadit

Commercial leader with an 18-year record of turning data into revenue across telecom, consumer electronics, market research and automotive. Builds and defends enterprise B2B accounts, runs national retail and channel operations, and governs regional projects with industrial-engineering discipline. Recent work pairs that commercial track record with self-built AI automation: local AI systems that take real workflows off manual effort and lift productivity.

Bridges corporate strategy and on-the-ground execution, and backs decisions with evidence over guesswork.

Enterprise Account Manager – Retail & Telecom Channel at Asurion (Thailand) (2019-11 – 2025-12)

Director-level, direct report to Regional CEO. Tech-Enabled Insurance & Device Protection.

• Owned enterprise B2B account strategy and revenue defense for the flagship True Move portfolio (100M+ THB), the largest account in the Thailand business, partnering at C-level across the group.
• Acted as lead hunter on unmapped Total Addressable Market (TAM), unlocking new Samsung Knox device segments that expanded overall market capacity by 30%.
• Won a hard-fought second-round RFP defense to secure a multi-year enterprise contract extension, built on deep C-level alignment and data-backed ROI.
• Rolled out True Protech ecosystem services across Tier-1 modern-trade channels (7-Eleven, Lotus's, Makro) through joint business planning with retail partners, lifting product attach-rates to mature-peak levels.

Head of Retail Operations & National Channel Performance at HMD Global (Nokia Thailand) (2017-09 – 2019-09)

Mobile Phone Manufacturing & Distribution.

• Directed nationwide commercial field operations and retail-channel strategy across Thailand, scaling B2B footprint and operational efficiency through a field organization of 50+.
• Owned and optimized nationwide field-force budgets, P&L parameters and incentive structures to maximize market productivity.
• Turned continuous field data and retail intelligence into commercial insight that steered regional sales pipelines and product-marketing allocation.

Senior Strategic Account Manager – Consumer Intelligence at GfK (2015-10 – 2017-08)

Market Research & Consumer Intelligence.

• Headed commercial account management for the Consumer Electronics panel, acting as data-driven strategy consultant to C-suite clients across Southeast Asia.
• Won back lapsed corporate accounts and closed a landmark 3-year subscription with AIS and Haier worth 29M THB, lifting business-unit revenue 20%.
• Translated complex consumer-panel data into business intelligence, helping clients pinpoint regional white spots and expand distribution.

National Retail Channel Manager – Mobile Device Division at Microsoft (2014-02 – 2015-09)

Mobile Devices – Lumia.

• Led a nationwide field-sales organization and large-scale promoter network, using rigorous field-data audits to sustain dealer confidence.
• Lifted nationwide promoter sales efficiency by 15% through smarter resource allocation, performance tracking and team motivation.
• Created and ran the Mall Ambassador and Lumia Ambassador activation programs, driving a documented 5–10% sales-velocity lift in target stores.

Senior Business Development Officer – Branded Retail Network at Bridgestone Sales (Thailand) (2011-06 – 2014-01)

Automotive – Tire Manufacturing & Retail.

• Ran full commercial performance, brand strategy and multi-channel P&L for the Cockpit branded retail network, from store image and merchandising to dealer profitability.
• Built an automated inventory-optimization model that cut retail opportunity loss by 3%, saving 1.3M THB in operating costs.
• Earned A-rank performance honors (top 10% company-wide) for consecutive years of top-line commercial growth.

Senior Account Executive – Market Insights at GfK (2011-01 – 2011-05)

Market Research & Consumer Intelligence.

• Managed tech data portfolios for Tier-1 hardware brands (Canon, HP, Epson), mining panel metrics for actionable sales trends.
• Initiated and launched GfK's automotive test-run insights, laying the groundwork for the firm's permanent tire and battery panels.

Senior Regional Project Engineer – APAC Product Planning at Toyota Motor Asia Pacific (2005-11 – 2010-12)

Automotive – Global Manufacturer.

• Governed high-budget vehicle programs and new-product introduction (NPI) lifecycles across Asia-Pacific, on strict Capex budgets and regulatory deadlines.
• Led full and minor model-change programs for high-volume lines (Vios, Corolla, Camry), aligning matrixed regional engineering and manufacturing teams to milestone.

M.Sc. in Marketing (International Program) – Thammasat University

B.A. in Industrial Engineering – Kasetsart University