AMORE PACIFIC THAILAND (Innisfree Brand)
Senior Visual Merchandiser Thailand.
(2022 - Present)
Visual Merchandising & Brand Identity
- Develope and implement brand identity and visual concepts for stores and shop-in-shop locations, including display materials, print advertisements, leftlet, layouts,packaging, and seasonal/festive themes.
- Lead visual merchandising strategy across all Thailand stores, ensure alignment with HQ guidelines while adapt designs to local market preferences.
- Design hero product displays and in-store visibility to highlight priority SKUs, drive sales, and Visual Commercial
- Create VM training manuals and conduct training for sales associates to elevate visual presentation and ensure consistent execution across stores.
- Regularly ensure stores to maintain VM standards and identify opportunities to improve visual impact.
Store Openings & Renovations
- Manage new store openings from concept to execution, including with planogram creation, custom in-store visual design, furniture and fixture production files, landlord meetings, design approvals, and final shop handover.
- Coordinate with HQ (Korea) to align store layouts and VM concepts while leading localize adaptations to suit the Thai market.
- Oversee rebranding projects (e.g., Innisfree Rebrand), manage all interior and exterior updates, display racks, and hero product highlight designs in collaboration with landlords and internal teams.
- Create and execute special event visuals for retail partners (Eveandboy, Beautrium), including design, approvals, production, and onsite setup.
Special Projects & Retail Partner Activations
- Design custom planograms and shelve for retail partners (Watsons) in alignment with contractual agreements, manage all design and production files.
- Develop local packaging designs for special sales at partner stores, include production files and display planograms.
Cross-Functional Coordination
- Liaise with suppliers to ensure production deadlines and quality print standards.
- Coordinate with cross-functional teams and external stakeholders to ensure brand consistency and timely execution across all projects.
ALDO (MONTREAL THAILAND)
Senior Visual Merchandiser Thailand.
(2015 - 2022)
Visual Merchandising & Store Presentation
- Direct visual presentation and merchandise displays across all ALDO stores in TH, ensure strict adherence to brand standards and visual merchandise strategy.
- Coordinate store displays and layouts in alignment with global VM guidelines, adapt to local trends to enhance consumer engagement.
- Partner with Operations and Marketing teams to execute promotional campaigns and drive product visibility, productivity, and sales contribution.
- Manage and monitor seasonal in-store collateral and promotional activities to support key product launches and retail campaigns.
Store Openings & Projects
- Lead new store opening projects from planning to execution, including layout coordination, fixture placement, and visual setup.
- Design and execute special enhancement displays and coordinate with suppliers for high-quality installation.
- Create temporary floor plans for clearance / liquidation areas and collaborate with merchandise teams to optimize inventory presentation.
Training, Budget Management & Reporting
- Develop VM training manuals and conduct train for new hires to ensure consistent brand presentation.
- Prepare weekly VM performance reports for brand principals to identify opportunities and improve store performance.
- Manage and allocate the annual VM budget, optimize resources for maximum impact.
Creative Design & Collateral
- Produce a variety of creative assets including EDMs, façade posters, hoarding graphics, social media advertising, mono-brand website pages, and promotional signage.
EMPORIUM DEPARTMENTSTORE
Graphic Design
(2015)
Visual Merchandising & Display
- Design and decorate seasonal window displays following current fashion and retail trends to highlight key products and increase customer attraction.
- Assiste in create in-store visual displays that aligne with brand and department store guidelines.
- Support visual merchandise team in setup, maintenance, and seasonal changeovers to ensure visual presentation.
