Pasutuch Sakjarudol

Strategy and business leader with 19+ years of progressive experience across corporate strategy, CEO Office, general management, commercial growth, international business, and direct selling. Career progression spans frontline premium sales, distributor and sales-force leadership, country operations, regional business management, corporate strategy, CEO Office, and director-level business development and advisory roles. Combines strategic thinking with hands-on execution, including P&L and budget management, feasibility and financial analysis, cross-functional programme coordination, market and customer strategy, sales-force performance management, distributor network development, and executive decision support across healthcare, wellness, consumer products, direct-selling, hospitality, and advisory environments. 19+ YEARS — Business & leadership experience 7 MARKETS — International business leadership CEO OFFICE + P&L — Strategy through execution DIRECT SELLING — Network & sales-force leadership SELECTED CAREER HIGHLIGHTS Strategy, CEO Office & Business Transformation: Led and supported strategic initiatives across CEO Office, corporate strategy, business development, and large-scale integrated projects, translating executive direction into business analysis, feasibility, structured recommendations, and cross-functional execution priorities.

General

Management, P&L & Commercial Execution: Built practical operating leadership through country management and commercial roles, covering P&L, budgets, CAPEX, revenue and cost management, channel strategy, customer growth, operating priorities, and team performance.

International Business & Market Leadership: Oversaw business performance across seven Southeast Asian markets, partnering with country general managers on sales, membership, product, budget, localisation, CRM, forecasting, and market-specific growth priorities.

Direct

Selling, Multi-Level Marketing & Sales-Force Performance Management: Built extensive experience across Nu Skin, Oriflame, Perfect Resources, and Successmore, covering distributor network development, sales-force performance management, recruitment, retention, leadership development, compensation structures, CRM, and commercial execution across local and international markets.

CORE EXPERTISE: Business Strategy & Strategic Planning

• CEO Office & Executive Decision Support
• General Management & P&L
• Business Development & Commercial Growth
• International Business & Market Localisation
• Direct Selling & Multi-Level Marketing (MLM)
• Distributor Network Leadership
• Sales-Force Performance Management
• CRM, Segmentation & Retention
• Feasibility, Financial Modelling & Budgeting
• Cross-Functional Programme Leadership
• Executive Communication & Stakeholder Management.

Director of Business Development & Strategy at Complanex Co., Ltd. (2025-08 – Present)

Co-founded / Project-based strategic advisory • Business strategy & commercial development

• Lead business development and strategic planning for an approximately THB 1.2 billion all-generations sports, leisure, wellness, medical, hospitality, and hospital-related destination under Reignwood Park, translating the concept into business models, customer and revenue frameworks, and implementation priorities.
• Coordinate inputs from finance, operations, development, sports science, rehabilitation, and specialist advisors to align commercial logic, service requirements, and executive decision-making.
• Prepare feasibility, commercial, strategic, and executive decision-support materials to support investment prioritization, business development, and implementation planning.

Assistant Director, CEO Office & Strategic Advisor to CEO at Wellness Asia Co., Ltd. (2024-08 – 2025-10)

Contract / Project-based • Healthcare, wellness, consumer products & manufacturing

• Managed more than five CEO-sponsored strategic and commercial initiatives, reporting directly to the CEO and Board and coordinating execution across R&D, specialists, marketing, sales, operations, and external partners.
• Developed market and customer analysis that supported the development and commercialization of three new products aligned with identified market demand, together with international expansion opportunities including the China market.
• Prepared feasibility studies, financial models, business-model canvases, pricing structures, go-to-market proposals, and executive-level materials to support domestic and international growth decisions.
• Supported commercial turnaround initiatives by expanding new D2C channels and leveraging underutilized manufacturing capacity to develop OEM services, creating additional revenue streams and improving capacity utilization.

Senior International Business Manager at Successmore Being Public Company Limited (2023-02 – 2024-03)

Full-time / International direct-selling business across Southeast Asia

• Oversaw commercial performance across seven Southeast Asian markets representing approximately THB 330 million in revenue, working with seven Country GMs across organizations totaling approximately 120 employees and contributing to approximately 15% year-on-year growth.
• Partnered with Country GMs to align sales, membership, product, budget, distributor, and local-market priorities while using performance data for forecasting, CRM, promotion planning, segmentation, inventory planning, and recurring business reviews.
• Strengthened regional operating performance through cost-control initiatives, anti-fraud policies, system integration, SOP refinement, and clearer authority levels across multiple markets.
• Used data analytics and Power BI to improve visibility of inventory, membership, product, and market performance and support faster responses to changing commercial dynamics.

Assistant Vice President of Sales at TPCS Public Company Limited (2022-08 – 2023-01)

6-month contract / Channel expansion & partner-led sales development

• Developed new channel-expansion strategy and an authorized distributor / partner concept to support scalable growth beyond the company's primary e-commerce business.
• Structured compensation and payout principles with consideration for product economics, company profitability, and scalable sales-force development.
• Proposed digital tools for selling, recruitment, training, and sales-force performance monitoring.

Corporate Strategy Director at Quality Plus Biomedtech Co., Ltd. (2021-04 – 2022-05)

Full-time / Healthcare, medical, beauty, manufacturing, B2B & B2C

• Led strategic planning and business assessments for new healthcare, wellness-clinic, distribution, and commercial opportunities while aligning short-, medium-, and long-term priorities with senior leadership.
• Developed feasibility analyses, revenue forecasts, P&L assessments, pricing, ROI, breakeven models, and annual budgets to support investment and commercial decisions.
• Supported a successful fundraising exercise exceeding THB 110 million and established corporate SOPs, governance processes, and cross-functional operating standards to strengthen organizational IPO readiness.

Acting General Manager at Perfect Resources (Thailand) (2020-03 – 2021-03)

Full-time / Country operations - health & beauty direct-selling business

• Progressed from Sales & Marketing Manager to Acting General Manager and oversaw country operations across sales, marketing, distributor support, staff management, budgets, P&L, CAPEX, and operating priorities.
• Localized regional direction for the Thai market and developed initiatives supporting distributor recruitment, retention, sales-force performance, customer growth, and revenue generation.
• Built a new project team and developed an omnichannel business model integrating a mobile application with planned offline retail locations, covering channel structure, customer journey, operating requirements, and pre-launch preparation.
• Introduced subscription and payment-plan concepts and strengthened performance tracking through digital tools; served as a Thai Direct Selling Association committee member

Digital Area Sales Manager at Oriflame Cosmetics (Thailand) (2017-10 – 2020-03)

Full-time / Regional sales-force leadership & digital transformation

• Dedicated role focused on digital business transformation and turnaround management.
• Managed regional sales performance, recruitment, sales-force development, KPI reviews, goal setting, field coaching, training, and leadership engagement.
• Worked closely with key leaders to strengthen distributor structure productivity, retention, leadership capability, and long-term sales growth.

Account Manager at Nu Skin Enterprises (Thailand) (2014-04 – 2017-03)

Full-time • Key Account & Distributor business development

• Completed regional Key Account Management training led by Nu Skin’s Singapore regional office.
• Partnered with executive distributors on business planning, revenue performance, qualification retention, organisation development, and sales-force growth.
• Provided coaching, training, account support, and communication on policies, procedures, and sales compensation plans.
• Part of Account Management team that achieved top revenue performance in 2015

Senior Educational Consultant at Wall Street English (2012-04 – 2014-03)

Full-time

• Achieved monthly individual sales of approximately THB 800,000-1,000,000 and received multiple Millionaire Club and Elite Club recognitions.

Site Manager / Teacher & Senior Teacher at Gymboree (2007-04 – 2012-05)

Full-time

• Managed class operations, customer experience, staff sales development, and monthly planning; received Best Teacher in Program Consulting (2008) and Annual Top Sales (2009).

Bachelor of Arts in English – Bangkok University (2003 – 2007)