International Marketing Manager (EU, USA, Canada) at Pacific Fish Processing Co., Ltd (2025-08 – Present)
Frozen Surimi Based Product
- Develop annual sales strategies, business plans, and customer/distributor-specific growth plans.
- Identify and expand new international distributor partnerships and product opportunities.
- Conduct market and competitor analysis, translating consumer and channel insights into actionable go-to-market recommendations.
- Expand distributor and channel networks across Europe and the USA to broaden market coverage.
- Lead international marketing campaigns, promotions, and customer relationship initiatives to strengthen distributor and key-account engagement.
- Own product launch planning and execution, partnering with distributors on go-to-market timing and marketing calendars.
- Monitor marketing effectiveness and recommend data-driven improvements.
- Manage key distributor and customer relationships, satisfaction, complaint resolution, and after-sales support.
- Monitor sales profitability, inventory planning, accounts receivable, and FX exposure on international business.
- Lead, coach, and develop the international marketing team; assign responsibilities and support employee development.
- Conduct regular team meetings and performance reviews.
- Prepare weekly, monthly, quarterly, and annual performance reports; track performance against forecasts and KPIs, and present results to senior management.
- Partner with production, finance, research & development, and quality assurance to ensure smooth execution and compliance with requirements.
- Turned around sales performance from 75% to 95% of prior-year levels across North America and Europe.
- Expanded the distributor network across 3 markets, diversifying the customer base and reducing reliance on existing key accounts.
- Secured new business with Costco Canada East and West branches through a joint business development project with a strategic partner.
- Positioned products under the Authentic Thai Group to compete for Thai Select, strengthening brand credibility in international markets.
- Led the brand rebranding and developed a commercial strategy to transition existing OEM customers to PFP-branded products, increasing branded sales contribution from 5% to 7% of total sales.
Senior Sales Executive at Chotiwat Manufacturing Public Co., Ltd (2023-01 – 2025-06)
Wet Pet Food & Human Canned Tuna – Europe, Asia, Middle East, Oceania Market
- Developed and executed sales strategies to grow revenue through existing customer expansion and new customer acquisition.
- Expanded product penetration across customer portfolios by increasing SKU adoption and identifying new business opportunities.
- Led high-value negotiations and closed strategic deals with key accounts and partners.
- Developed strategic sales plans and forecasts by analyzing buying patterns and market trends to identify growth opportunities.
- Built and maintained long-term relationships with key accounts and partners, managing customer needs and resolving complaints.
- Mentored junior sales staff on account management and negotiation best practices.
- Managed approximately 900 export containers annually, representing a THB 1.8B business portfolio across pet food and human food, and drove customer projects from development through successful execution, contributing to 10% YoY revenue growth.
- Acquired a new distributor and secured the first commercial shipment within 6 months of joining
Assistant Sales Manager at Food Machinery Co., Ltd (2021-01 – 2022-12)
Turnkey - Food Processing Machinery – Tuna Processing – Domestic & International
- Developed strategic marketing and sales plans with performance tracking for revenue and profit growth.
- Managed marketing budget allocation and optimized pricing strategy across product lines.
- Led and supervised sales department, delivering weekly, monthly, and quarterly performance reports to the management team.
- Built and maintained client relationships through regular visits.
- Conducted root-cause analysis on lost sales opportunities to improve conversion.
- Expanded into new East African markets by securing two turnkey food processing projects in Somaliland and Seychelles, covering a tuna processing line and an automated packing line.
- Secured two turnkey automation line projects, driving 20% revenue growth within 12 months.
- Secured after-sales contracts with existing customers, generating additional revenue and strengthening long-term customer relationships.
- Closed a 5-year contract with a tuna factory in the Philippines for the purchase of two machines annually at a fixed price.
International Marketing & Sales at Food Machinery Co., Ltd (2019-01 – 2021-01)
Turnkey - Food Processing Machinery – Tuna Processing
- Coordinated day-to-day international sales operations and set sales goals aligned to volume targets.
- Reviewed progress reports and determined customer needs and product pricing.
- Developed and grew relationships with existing and new customers, closing new international deals.
- Managed international exhibitions to support lead generation and brand visibility.
Assistant Executive Secretary to Chairman at GMM Grammy Public Co., Ltd (2014-01 – 2017-06)
- Managed executive schedules, meetings, and internal communications with confidentiality.
- Prioritized high-level matters and ensured smooth daily office operations.
- Prepared executive briefings, reports, and presentations for strategic decision-making.
Facility Agent & Security Agent for Syndicate Loan at CIMB Thai Public Co., Ltd (2011-01 – 2012-12)
- Ensured compliance with syndicated loan agreements and security documentation.
- Managed loan drawdowns, interest payments, repayment tracking, and financial ratio monitoring.
- Served as custodian for collateral, including title deeds, share certificates, and insurance policies.
