Bow Parisa

Results-driven international business professional with 7+ years of experience in export sales, B2B machinery and FMCG, distributor management, market expansion, and cross-functional leadership across Europe, North America, Asia, Middle East, Oceania and Africa. Experienced in turnkey food processing machinery, project-based sales, business planning, sales forecasting, channel development, pricing, product launches, and managing commercial performance and profitability across machinery and FMCG businesses. Key achievements include improving North America and Europe sales volume from 75% to 95% of prior-year levels and securing new business with Costco Canada at Pacific Fish Processing; managing a THB 1.8B partner portfolio and growing business revenue 10% YoY at Chotiwat Manufacturing; and securing turnkey food processing and automation projects, driving 20% revenue growth within 12 months while expanding into East Africa at Food Machinery Co., Ltd.

International Marketing Manager (EU, USA, Canada) at Pacific Fish Processing Co., Ltd (2025-08 – Present)

Frozen Surimi Based Product

• Develop annual sales strategies, business plans, and customer/distributor-specific growth plans.
• Identify and expand new international distributor partnerships and product opportunities.
• Conduct market and competitor analysis, translating consumer and channel insights into actionable go-to-market recommendations.
• Expand distributor and channel networks across Europe and the USA to broaden market coverage.
• Lead international marketing campaigns, promotions, and customer relationship initiatives to strengthen distributor and key-account engagement.
• Own product launch planning and execution, partnering with distributors on go-to-market timing and marketing calendars.
• Monitor marketing effectiveness and recommend data-driven improvements.
• Manage key distributor and customer relationships, satisfaction, complaint resolution, and after-sales support.
• Monitor sales profitability, inventory planning, accounts receivable, and FX exposure on international business.
• Lead, coach, and develop the international marketing team; assign responsibilities and support employee development.
• Conduct regular team meetings and performance reviews.
• Prepare weekly, monthly, quarterly, and annual performance reports; track performance against forecasts and KPIs, and present results to senior management.
• Partner with production, finance, research & development, and quality assurance to ensure smooth execution and compliance with requirements.
• Turned around sales performance from 75% to 95% of prior-year levels across North America and Europe.
• Expanded the distributor network across 3 markets, diversifying the customer base and reducing reliance on existing key accounts.
• Secured new business with Costco Canada East and West branches through a joint business development project with a strategic partner.
• Positioned products under the Authentic Thai Group to compete for Thai Select, strengthening brand credibility in international markets.
• Led the brand rebranding and developed a commercial strategy to transition existing OEM customers to PFP-branded products, increasing branded sales contribution from 5% to 7% of total sales.

Senior Sales Executive at Chotiwat Manufacturing Public Co., Ltd (2023-01 – 2025-06)

Wet Pet Food & Human Canned Tuna – Europe, Asia, Middle East, Oceania Market

• Developed and executed sales strategies to grow revenue through existing customer expansion and new customer acquisition.
• Expanded product penetration across customer portfolios by increasing SKU adoption and identifying new business opportunities.
• Led high-value negotiations and closed strategic deals with key accounts and partners.
• Developed strategic sales plans and forecasts by analyzing buying patterns and market trends to identify growth opportunities.
• Built and maintained long-term relationships with key accounts and partners, managing customer needs and resolving complaints.
• Mentored junior sales staff on account management and negotiation best practices.
• Managed approximately 900 export containers annually, representing a THB 1.8B business portfolio across pet food and human food, and drove customer projects from development through successful execution, contributing to 10% YoY revenue growth.
• Acquired a new distributor and secured the first commercial shipment within 6 months of joining

Assistant Sales Manager at Food Machinery Co., Ltd (2021-01 – 2022-12)

Turnkey - Food Processing Machinery – Tuna Processing – Domestic & International

• Developed strategic marketing and sales plans with performance tracking for revenue and profit growth.
• Managed marketing budget allocation and optimized pricing strategy across product lines.
• Led and supervised sales department, delivering weekly, monthly, and quarterly performance reports to the management team.
• Built and maintained client relationships through regular visits.
• Conducted root-cause analysis on lost sales opportunities to improve conversion.
• Expanded into new East African markets by securing two turnkey food processing projects in Somaliland and Seychelles, covering a tuna processing line and an automated packing line.
• Secured two turnkey automation line projects, driving 20% revenue growth within 12 months.
• Secured after-sales contracts with existing customers, generating additional revenue and strengthening long-term customer relationships.
• Closed a 5-year contract with a tuna factory in the Philippines for the purchase of two machines annually at a fixed price.

International Marketing & Sales at Food Machinery Co., Ltd (2019-01 – 2021-01)

Turnkey - Food Processing Machinery – Tuna Processing

• Coordinated day-to-day international sales operations and set sales goals aligned to volume targets.
• Reviewed progress reports and determined customer needs and product pricing.
• Developed and grew relationships with existing and new customers, closing new international deals.
• Managed international exhibitions to support lead generation and brand visibility.

Assistant Executive Secretary to Chairman at GMM Grammy Public Co., Ltd (2014-01 – 2017-06)

• Managed executive schedules, meetings, and internal communications with confidentiality.
• Prioritized high-level matters and ensured smooth daily office operations.
• Prepared executive briefings, reports, and presentations for strategic decision-making.

Facility Agent & Security Agent for Syndicate Loan at CIMB Thai Public Co., Ltd (2011-01 – 2012-12)

• Ensured compliance with syndicated loan agreements and security documentation.
• Managed loan drawdowns, interest payments, repayment tracking, and financial ratio monitoring.
• Served as custodian for collateral, including title deeds, share certificates, and insurance policies.

Bachelor of Arts (Hons) in Business Management – University of Sunderland (2009-07 – 2010-09)

Diploma in Business Administration – SEGI International College (2006-10 – 2009-02)

High School – Penang Chinese Girls' Private High School (2003-05 – 2006-03)