Phatcharida Samritsoot

Performance Marketing Team Lead with 5+ years of experience leading multi-channel growth strategies across agency and in-house environments. Specialized in scaling marketing performance through data-driven decision making, AI-powered workflow optimization, and cross-functional leadership.

Team Lead Media Planner & Biddable Specialist at Applearning Digital Agencies (2025-01 – Present)

Lead a team of 4 media planners, overseeing campaign quality, strategic direction, and performance across 55+ client brands

• Own media strategy, campaign execution, and performance consulting for a portfolio of 7-8 key client accounts across Meta, Google, and TikTok Ads.
• Analyze campaign performance and provide strategic recommendations to improve KPIs and ROAS.
• Present performance reports and business insights to clients and stakeholders.
• Improve campaign QA, team workflows, and AI-powered reporting processes.
• Developed executive dashboards for revenue, client churn, and account performance, enabling data-driven business decisions.
• Cut campaign reporting and analysis time by 3-4 hours per cycle by rolling out AI-powered workflows across the team
• Increased Media Planning team KPI achievement from 69% to 80% (YTD) through structured coaching and performance reviews.

Media Performance Specialist at Srisawad Corporation PCL– Financial Services (Loans & Insurance) (2024-08 – 2025-01)

• Built and scaled performance media campaigns across Google Ads, Meta, Instagram, and TikTok in Thailand and Vietnam
• Owned Vietnam's loan portfolio end to end — ad content, campaign structure, landing pages, and website ad experience
• Forecasted and reported performance against budget and KPI targets, focused on cost per lead and lead quality in partnership with Sales

Biddable Specialist – Advertising Team Lead at ShiftCo, Ltd.– Digital Agency (2022-01 – 2024-06)

• Managed THB 2–3 million in monthly advertising spend across Meta, Google, and TikTok for a multi-client portfolio, driving lead generation, ROAS, and revenue KPIs.
• Led a team of 6 advertising specialists, overseeing campaign quality, optimization, and reporting standards.
• Partnered with the Business Development team to support product launch strategies and execute performance campaigns that drove offline sales.

Social Media Associate at Satang CorporationCo.,Ltd.– Orbix Digital Asset Exchange (2021-01 – 2021-12)

• Drove reach, engagement, and conversion through social media and content marketing strategy for a crypto exchange brand
• Designed and executed social campaigns and managed external partner projects end to end

Online Marketing at D-Power IT Technology Co., Ltd. (2020-01 – 2020-08)

• Planned and produced marketing and sales promotion campaigns, built and monitored campaign budgets, and analyzed user needs to shape online solutions

Bachelor's Degree in Faculty of Humanities and Social Sciences – Suan Sunandha Rajabhat University (2015 – 2019)