Performance marketing specialist
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My name is Roman, and I bring over 6 years of agency and in-house experience to the table, with the last two being focused on international markets. A significant part of my relevant experience stems from my tenure at Borzo Delivery, a B2C courier delivery service. There, I managed advertising campaigns across 10 countries, notably Vietnam, Malaysia, the Philippines, and Indonesia.
I have substantial experience with platforms like Google Ads (Including UAC and Youtube Ads), Bing Ads, Facebook Ads for both web and mobile applications. Effectively managing a budget exceeding $1 million, I also led an international marketing team and I am certified in Google Ads Search and Google Ads Apps, can provide recommendations upon request.
Global Head of SEM @ borzodelivery.com
Courier delivery/Logistics. SEM & Paid Social Management Expertise
Platform Expertise: Led advertising campaigns for both web and mobile applications.
SEM Management: Managed Search Engine Marketing across 10 countries (ASEAN, LATAM, India, Russia, Turkey) on platforms including Google Ads, YouTube, Yandex Direct, Bing Ads, and Apple Search Ads.
Paid Social Leadership: Spearheaded the Facebook Ads direction, overseeing campaigns on both Facebook and Instagram.
Reduced the payback period by 50%.
Successfully managed a monthly marketing budget exceeding $1m.
Boosted the number of new clients by 30% and increased orders by 50% through targeted YouTube awareness campaigns.
Played a pivotal role in the rebranding process of the company.
Led and mentored a diverse team of marketing specialists across 10 countries.
Proficient in performance analysis using tools like Google Analytics, GA4, Firebase, Adjust, and Tableau.
Lomonosov Moscow State University 2005-2010 BA in Linguistics
