Ploy Ploy

Experienced Media Planner with expertise in both digital and offline media. Skilled in cross-channel strategy, campaign optimization, and budget management across Meta, TikTok, and OOH. Proven ability to drive campaign performance and deliver business results.

Media Planner at IPG Mediabrands Thailand (2025-01 – Present)

• Managed multi-channel campaigns across Meta, TikTok, and OOH, optimizing budget allocation to improve overall campaign performance and efficiency.
• Collaborated with clients and partners such as SSUP (Lalil, Rien, GNC) and Kray BKK to deliver integrated media strategies.

Buying Manager at IPG Mediabrands Thailand (2019-01 – 2025-01)

• Led media buying operations, improving cost efficiency and campaign performance through strategic negotiation and planning.
• Optimized campaigns across Facebook and Google Ads platforms using data-driven strategies.
• Mentored and coached team members to enhance performance and support career development.
• Played a key role in media planning and coordination with client partners including BMW Thailand, Lazada, and B-52 Capital.

Print & Digital Buying Supervisor at IPG Mediabrands Thailand (2017-01 – 2018-12)

Print & Digital Buyer at IPG Mediabrands Thailand (2014-01 – 2016-12)

• Supported media buying and planning across offline and digital channels, including press, outdoor, and influencer campaigns.
• Played a key role in media planning and coordination for Dok Ked Rice.

Graphic Designer at Bangkok FA (Bangkok Fashion & Arts School) (2013-01 – 2013-12)

• Designed visual artwork and collaborated with marketing and executive teams to support branding and promotional campaigns.

Bachelor's Degree in Faculty of Information and Communication Technology, Major Communication art (Advertising) – Silpakorn University (2008-01 – 2012-12)

Science – Mathematic – Wat Phrasri Mahadhat Secondary Demonstration School of Rajaphat University (2002-01 – 2008-12)