Thida Taiyaikreed

Strategic Planner with a background in consumer and market research, passionate about uncovering consumer insights and turning them into strategic directions that lead to meaningful communication ideas. Experienced in research, trend and competitor analysis, KOL strategy, and campaign planning

Strategic Planner at Pinpung (2026-08 – Present)

• Conduct market, competitor, product, and trend research to uncover consumer insights and communication opportunities.
• Analyze social conversations, consumer interests, trends, and content landscapes using Wisesight.
• Translate consumer insights into strategic directions and communication opportunities that inform creative development.
• Support strategic planning from brief understanding and insight development to communication and execution planning.

Strategic Planning Intern at IPG Mediabrands (2025-01 – 2025-04)

• Conducted market, media, and audience research to identify consumer insights and support campaign planning.
• Assisted in developing communication strategies for digital and traditional campaigns based on audience and market analysis.
• Supported research and analysis for messaging, channel selection, and campaign planning.

Young Talent Training Program at IPG Mediabrands (2025-01 – 2025-02)

• Completed agency-focused training in agency operations, media business, and communication planning.

B.A. in Communication Arts, Digital Advertising – Bangkok University (2022 – 2025)