Unit Head - International Marketing (Indonesia & Malaysia Markets) at Taokaenoi Food & Marketing PCL (2025-02 – Present)
- Developed and executed marketing strategies across Indonesia and Malaysia to strengthen brand presence and support business growth objectives.
- Led end-to-end campaign planning and execution, including campaign mechanics, KOL partnerships, content development, media planning, artwork approval, and market activations.
- Managed agencies, media partners, and KOLs while overseeing creative assets, POPM/POSM development, and campaign materials to ensure brand consistency and effective execution.
- Planned and executed trade and consumer activation programs, including trade fairs, live commerce campaigns, retail promotions, and in-market brand engagement activities to drive sales and visibility.
- Analyzed sales performance, consumer insights, market trends, media effectiveness, and competitive activities to identify opportunities and optimize marketing effectiveness.
- Managed cross-functional collaboration with distributors, agencies, suppliers, sales teams, and internal stakeholders to ensure successful execution across multiple markets.
- Oversaw marketing budgets, media investments, campaign performance, and ROI evaluation to maximize resource utilization and business impact.
- Supported product launches and go-to-market initiatives by coordinating promotional campaigns, activation programs, and channel-specific marketing activities aligned with commercial objectives.
Revenue Executive at Soneva Co., Ltd. (Head-Office) (2023-06 – 2025-01)
- Managed pricing and inventory strategies by monitoring demand trends, seasonality, competitor performance, and market conditions to support revenue optimization.
- Prepared and analyzed revenue, forecasting, budget, and performance reports to evaluate market share, business trends, and commercial effectiveness.
- Managed rate and inventory distribution across OTAs, GDS platforms, and trade partner channels to maximize revenue opportunities and channel performance.
- Supported annual budgeting, forecasting, and month-end reporting processes to facilitate revenue planning and business decision-making.
- Collaborated with Reservations, Sales, Marketing, and Property teams to align commercial strategies, pricing initiatives, and market direction.
- Monitored booking pace, occupancy trends, and channel performance to identify revenue opportunities and mitigate business risks.
- Conducted pricing and distribution audits to ensure rate consistency, competitiveness, and effective inventory management across channels.
Marketing Coordinator at Soneva Co., Ltd. (Head-Office) (2023-06 – 2024-06)
- Coordinated end-to-end marketing projects and campaigns across internal teams, agencies, vendors, and business partners to ensure timely execution.
- Managed marketing operations, including PR/PO processing, contract administration, payment tracking, shipping documentation, and customs clearance.
- Oversaw the production and delivery of marketing materials while ensuring alignment with brand standards, project requirements, and timelines.
- Managed project timelines, meeting coordination, and cross-functional stakeholder communications to support smooth execution of marketing initiatives.
- Supported the planning and execution of marketing events, hospitality activities, promotional campaigns, and partner engagements.
- Maintained CRM databases, prepared reports, and monitored project deliverables to support sales and marketing alignment.
- Coordinated with external agencies, suppliers, and service providers to ensure operational excellence and successful project delivery.
Management Trainee (Business Development) at Charoen Pokphand Foods (CPF) Co., Ltd. (2022-10 – 2023-03)
- Led and executed strategic business projects focused on operational efficiency, cost optimization, and commercial performance improvement.
- Collaborated with manufacturing, trading, and commercial teams to identify business opportunities and drive cross-functional initiatives.
- Conducted business analysis, market research, and performance evaluations to support management decision-making and strategic planning.
- Developed business cases and recommendations, including transportation cost optimization, pricing strategy enhancements, and process improvement initiatives to support business performance and operational efficiency.
- Worked closely with senior management and key stakeholders to implement high-impact projects and monitor business performance.
- Rotated across multiple business functions to gain end-to-end exposure to operations, supply chain, and commercial management.
B2B Sales Coordinator at Pernod Ricard Thailand Co., Ltd. (2021-10 – 2022-10)
- Supported B2B sales operations and key account management for premium accounts including King Power, Emirates, Minor Group, and Embassy channels.
- Processed customer orders, managed purchase orders, and maintained sales documentation to ensure smooth operational execution.
- Consolidated and analyzed sales performance data, monitored sell-in/sell-out volumes, and tracked sales targets to support business decisions.
- Coordinated with Trade Marketing, Supply Chain, and Logistics teams to execute promotions, activations, and customer initiatives.
- Assisted in planning and executing trade events, customer activations, and business meetings across B2B and Duty-Free channels.
- Prepared quotations, pricing documents, sales reports, and account-related documentation.
- Conducted customer visits and supported relationship management activities with key accounts.
