วลัญชกร เอกภูม

Senior Sales and Key Account professional with over 17 years of experience across home appliances, consumer electronics, IT, and mobile products. Extensive experience managing Modern Trade, Traditional Trade, Wholesale, and Dealer channels, including major retail accounts such as HomePro and Power Buy. Strong capabilities in strategic account management, sales analysis, forecasting, negotiation, and commercial planning.

Proven ability to build long-term customer relationships and drive sustainable business growth.

Senior Sales Executive at Beko Thai Co., Ltd. (2019 – 2026)

• Managed key wholesale channels and major dealer accounts in Bangkok, including Siamchai Service, Boonthavorn, and The Mall Group.
• Developed and executed strategic account plans to strengthen customer relationships and support sustainable sales growth.
• Collaborated with Sell-out and Trade Marketing teams on pricing, product mix, promotional programs, and account execution.
• Managed promotional and activity budgets to ensure effective allocation against commercial priorities.
• Planned and executed promotional activities across Bangkok, including online sales channels and customer events.

Account Executive at Electrolux Thailand Co., Ltd. (2015 – 2019)

• Managed key accounts across HomePro and Dealer channels within the home appliance business.
• Partnered with key accounts to develop business plans and align sales strategies with growth targets.
• Monitored sales and product performance with a strong focus on achieving sales and commercial targets.
• Analyzed sales performance and promotional results to improve trade promotion budget efficiency.

Merchandiser - Apple Business at Power Buy Co., Ltd. (2014 – 2015)

• Managed purchasing, demand planning, sales forecasting, and inventory operations for Apple products.
• Analyzed sales performance to identify expansion opportunities and support revenue growth in collaboration with the Apple team.
• Supported product launches, stock allocation, and sell-through optimization in line with market demand and brand guidelines.

Business Development Executive at The Value Systems Co., Ltd. (2007 – 2011)

• Managed key accounts including Com7 and dealer channels to drive sales growth and optimize inventory sell-through.
• Developed expansion strategies based on market and trend analysis to strengthen market share for IT products.
• Oversaw order processing and coordinated joint promotional activities with Marketing/Communications teams.

Sales Executive at Hutchison CAT Wireless MultiMedia Co., Ltd. (2004 – 2006)

• Presented mobile product solutions to existing accounts and developed new customer opportunities.
• Executed sales strategies and promotional activities to achieve assigned sales targets.
• Managed quotations, sales orders, and internal coordination to support efficient order fulfillment.

Master of Business Administration in Marketing Management – Stamford International University, Thailand (2017 – 2021)

Certificate in Business English – Central Institute of Technology, Perth, Australia (2011 – 2012)

Bachelor of Arts in Mass Communication – Ramkhamhaeng University, Thailand (1999 – 2004)