Rata Pornruksadee

ที่ปรึกษาด้าน Digital & AI Transformation

ช่วยเจ้าของธุรกิจและผู้บริหารเปลี่ยนโจทย์ธุรกิจให้เป็นแนวทางลงมือทำที่ชัดเจน ตั้งแต่การปรับกระบวนการทำงาน การใช้ข้อมูล ไปจนถึงการนำ AI มาช่วยลดงานซ้ำซ้อน เพิ่มประสิทธิภาพ และสนับสนุนการตัดสินใจ

ปัจจุบันเป็น Founder ของ Basis Frame มีประสบการณ์ทำงานกว่า 15 ปี ครอบคลุม Business, Technology, Digital Product, Finance และ Digital & AI Transformation

Founder & Managing Director at BASIS FRAME (2026 – Present)

• Advise business leaders on digital and AI transformation strategies, identifying business challenges, prioritising technology opportunities, defining success metrics, and developing phased implementation roadmaps.
• Lead business planning and early-stage product development, including user research and prototyping.
• Develop AI training materials and practical demonstrations to help business teams understand emerging technologies, evaluate use cases, and support change adoption.

Wealth Platform Manager, AVP at SCB - SIAM COMMERCIAL BANK (2023 – 2025)

• Led the Wealth Digital Transformation workstream, presenting strategic priorities and key decisions in weekly CEO steering sessions.
• Developed business cases, financial feasibility and ROI assessments, and a cross-entity revenue-sharing model with InnovestX, partnering with BCG on build, buy, and partnership decisions.
• Led wealth platform strategy and roadmap prioritisation across investment, portfolio management, advisory, and wealth lending capabilities, aligning business priorities with platform development.
• Contributed to technology stack and integration planning across internal and partner wealth platforms.
• Coached team members, jointly set OKRs, and consolidated year-end achievements for management review and assessment.

Product Owner Department Manager at LEARN CORPORATION (2022 – 2022)

• Led Learn Anywhere product strategy and roadmap for OnDemand and Learn Education students, translating analytics, user research, and adaptive learning ML pilots into product priorities.
• Drove cross-functional delivery of platform enhancements, balancing user needs, business value, and technical feasibility.
• Led and mentored the digital product team, set team OKRs, and guided prioritisation, stakeholder alignment, and iterative delivery.

Product Owner, AVP at SCB SECURITIES / INNOVESTX SECURITIES (2017 – 2022)

• Led EASY INVEST from vision to scale, reaching 400,000 users within three years across multi-asset investing, deposits and withdrawals, consolidated portfolios, robo-advisory, and SCB EASY integration.
• Unified investment applications into digital onboarding, cutting approval time from 1–2 weeks to 10 minutes.
• Digitised SCBS–SCB data-sharing consent through an RM-facing interface, reducing processing time from 1–2 weeks to immediate updates.
• Aligned business, technology, and compliance on priorities, delivery, and regulatory requirements.
• Drove operational readiness and change adoption through documentation, training, and internal enablement.
• Coached team members across end-to-end product delivery.

Account Executive (Business Analyst) at SETTRADE - THE STOCK EXCHANGE OF THAILAND (2011 – 2013)

• Grew a key account’s revenue by 400% by identifying unmet platform needs, building the case for prioritized enhancements, and managing execution through release.
• Served as the analyst bridge between brokerage clients and engineering for the Settrade Streaming trading platform, gathering requirements, structuring them into product improvements, and managing delivery outcomes.

Founder & Managing Director at SENSIVA FASHION (2023 – 2026)

• Built and operated a women's fashion business with full P&L ownership, overseeing design, production, inventory, marketing, and multichannel sales.
• Adopted CRM and loyalty solutions for engagement.
• Led and mentored the marketing team, managing outsourced production and digital advertising partners.

Founder at HEALTHSTOCKING (2015 – 2017)

• Founded an e-commerce venture for compression stockings, managing sourcing, procurement, inventory, and multichannel sales operations.

MBA, MASTER OF BUSINESS ADMINISTRATION – Chulalongkorn Business School (2015 – 2018)

B.ENG. in COMPUTER ENGINEERING – Chulalongkorn University (2007 – 2011)

SCIENCE – MATHEMATICS – Triam Udom Suksa School (2004 – 2007)