Nirat Charatsri

Platform, venture, and business transformation leader with 11 years of experience building and scaling digital businesses, enterprise platforms, and new ventures. Combines zero to one venture building, platform strategy, commercialization, and organization transformation, with 5 years of people leadership managing cross-functional teams of up to 15. Experienced partnering directly with CEOs and executive leadership to translate business opportunities into scalable products and operating models.

Partner at 7 IDEAS CORPORATION CO., LTD. (2025-06 – Present)

Partner directly with the CEO to lead a portfolio of strategic initiatives spanning digital ventures, enterprise platforms, business transformation, and AI innovation

• MUToday — AI-Driven Astrology Platform: Lead a 15-person cross-functional organization as Head of Platform, overseeing Project Management and Marketing while partnering with Product, Engineering, and Design.
• Own product strategy and define the end-to-end go-to-market strategy, including partnership development, KOL activation, offline events, and digital marketing, delivering 30%+ MoM user growth for 2 consecutive quarters.
• ทํานายฝัน.com: Initiated the product and roadmap from zero to one, leading cross-functional execution across Engineering, Commercial, and SEO to establish a new organic acquisition channel
• Reaching Google's first page and Top 3 ranking for a strategic keyword.
• Thaimart: Advised the setup of a new e-commerce marketplace, shaping its business and operating model, including payment gateway, seller settlement, and payout flows, while guiding the assigned PM through execution.
• Special Strategic Projects: Lead an internal platform spanning across HR, Finance, Procurement and Facilities for 400+ employees, driving process digitization and organization-wide adoption.
• Lead the transformation of Inventech, Thailand's market-leading shareholder-meeting platform, redesigning Sales, Customer Success, and Service Delivery while identifying new product and business model opportunities.
• Initiated an enterprise workplace analytics platform combining speech analytics, emotion recognition, and LLMs, defining the product concept and architecture from research through POC.

Product Owner · CJ Express Group at CJ MORE CO., LTD. (2024-08 – 2025-06)

Owned CJ Group's membership registration and loyalty point systems, serving 7M+ members across the retail ecosystem.

• Led the redesign and implementation of the membership platform, covering customer management, loyalty points, Member ID generation, and role-based permissions across the retail ecosystem.
• Drove key customer and B2B initiatives, including cross-company point exchange, HoReCa membership onboarding, and Dip-Chip identity verification, collaborating with CEO Office, CRM, and business stakeholders from discovery through delivery.
• Improved customer onboarding and PDPA consent journeys, while evaluating new digital onboarding models including guest registration and LINE-based identity solutions.

Founder – AnyQuest at THE SIAM CEMENT PUBLIC COMPANY LIMITED (SCG) (2022-07 – 2024-07)

Founded an SCG-backed on-demand services startup after securing THB 2M in venture funding by pitching directly to SCG's President & CEO. Led the business from concept to commercialization, owning product strategy, business operations, go-to-market, and cross-functional execution.

• Built and led a cross-functional team of 6 across Engineering and Operations, defining the product roadmap, business model, operating model, customer acquisition strategy, and commercial execution while overseeing end-to-end platform development and marketplace operations.
• Launched the marketplace from concept to commercial operation, validating the business model through real customer transactions and GMV.

Product Owner – Q-CHANG at THE SIAM CEMENT PUBLIC COMPANY LIMITED (SCG) (2023-02 – 2024-07)

Led product for Q-CHANG, a home-service platform serving 100K+ users.

• Led Q-CHANG's integration into the LINE ecosystem — leveraging LINE Login, Messaging API, LIFF, Flex Messages, and Dynamic Rich Menus for end-to-end service discovery and job tracking; ~40% of active service transactions run via LINE. Launched Thailand's first home-service LINE Mini App.
• Initiated a Generative AI chatbot with end-to-end user flow improvements, automating pre-purchase inquiries and support and reducing resolution time.
• Owned the back-office CRM coupon module — delivered bulk coupon creation and step-promotion mechanics, improving campaign speed and conversion.

Project Engineer & Business Development · SCG Cement at THE SIAM CEMENT PUBLIC COMPANY LIMITED (SCG) (2015-08 – 2022-06)

Led renewable energy and Industrial IoT delivery across 10+ manufacturing sites, and developed new business models for SCG's green energy portfolio.

• Delivered projects across 10+ SCG sites as project manager — including 70 kW solar rooftop, 100 kW solar floating, solar monitoring, IoT smart factory, and smart building.
• Negotiated and executed 10+ contracts and MoUs — including solar PPAs and an agricultural pellet business — with combined value exceeding THB 621M.
• Conducted feasibility studies and secured approvals for 20+ biomass and solar projects, >100 MW combined planned capacity.
• Initiated new business models: EV truck charging infrastructure in Bangkok and a woodchip supply chain network in southern Thailand.

MBA in Master of Business Administration – Chulalongkorn University

B.Eng. in Industrial Engineering – Chulalongkorn University