Ratanaphon Banthad

I am passionate about E-commerce with hands-on experience in the Beauty & Skincare and Dietary Supplement industries. I have experience collaborating with creators and affiliates to plan promotional campaigns that drive online sales. I am eager to further develop my expertise in e-commerce operations and contribute to business growth through effective digital strategies.

I am currently working in E-commerce, responsible for driving online sales on Shopee and Lazada. I also have experience growing revenue on TikTok Shop and Line OA through strategic promotion planning, flash sale campaigns, and running paid ads with strong ROI. I analyze conversion rates to continuously improve campaign performance.

I have experience in Content Creation, recruiting and scheduling livestream hosts, and coordinating with Key Account Managers from TikTok, Shopee, Lazada, and Line OA. My responsibilities also include sales reporting, data analysis, and identifying growth opportunities across each platform. In the health service field, I have provided nutritional consultations in both hospitals and aesthetic clinics, advising clients on nutrition, weight loss, and exercise.

I have also created educational E-books, calculated daily calorie intake, and analyzed body composition to design personalized meal plans tailored to clients' goals. My strengths include being a fast learner, highly adaptable, data-driven, and skilled at understanding customer insights. I am able to leverage these strengths to build brand growth and continuously drive sales performance.

Key Account Executive at Malachi Co.,Ltd (2026-04 – Present)

• Managed and optimized sales performance across Shopee, Lazada, and TikTok Shop.
• Planned and executed promotional campaigns based on market trends, customer insights, and sales objectives.
• Managed promotional budgets and platform tools to maximize store performance and revenue growth.
• Coordinated with Warehouse, Customer Service, and cross-functional teams to ensure smooth operations.
• Planned TikTok Live campaigns, prepared Live Briefs, and coordinated with agencies and creators.
• Collaborated with Shopee, Lazada, and TikTok Key Account Managers to optimize campaign performance.
• Created and managed Shopee Mall, LazMall, and TikTok Shop Mall seller accounts.

E-Commerce at BDMS Wellness Clinic (2024-10 – 2026-04)

• Planned and executed promotional campaigns, driving 36.7% YoY sales growth.
• Achieved +42.07% YoY (6.6) and +98.46% YoY (9.9) campaign growth.
• Increased ROAS from 10 to 27 (2.7×) through advertising optimization.
• Managed inventory, order fulfillment, and on-time shipment to meet platform SLAs.
• Briefed agencies on promotional campaigns to develop Key Visuals (KVs) and marketing assets.
• Collaborated with Lazada Key Account Manager
• Managed Purchase Order (PO) creation and coordinated product procurement with external business partners.
• Designed promotional pricing and product bundle strategies to maximize sales performance during key campaigns and seasonal events.
• Executed on-site promotional activities at Health Expo, presenting dietary supplement products, engaging customers, and supporting sales growth.

Nutritionist / E-Commerce Executive at PGP INNO GROUP CO., LTD. (choize) (2023-10 – 2024-10)

Results-driven E-commerce Executive with experience managing marketplace operations across Shopee, Lazada, TikTok Shop, and LINE MyShop in the meal replacement. Proven track record of driving sales growth, achieving Shopee +160.42%, Lazada +46.09%, LINE MyShop +18.33%, and TikTok Shop +1,266.63% within 12 months. Skilled in campaign planning, promotional strategy, sales analysis, marketplace operations, and cross-functional collaboration with marketplace Key Account Managers and internal teams.

Background in Nutrition, with experience providing nutrition consultations, creating personalized meal plans, developing educational health content, and supporting customer engagement through evidence-based nutrition knowledge.

Operations Associate at Nectapharma (2023-01 – 2023-09)

• Managed customer support across multiple e-commerce and social media channels, providing product recommendations and resolving customer inquiries via TikTok, LINE Official Account, Facebook, Instagram, Shopee, and Lazada.
• Managed inventory, maintained stock records, processed orders, and tracked sales data using Microsoft Excel.
• Planned and developed content ideas related to beauty and lifestyle to support brand awareness and customer engagement.

Nutritionist at Sparsha Slimming Center (2022-03 – 2022-12)

• Provided nutrition consultations on healthy eating, weight management, and exercise for both online and offline customers.
• Designed personalized meal plans, calculated calorie intake, and analyzed body composition to support weight-loss goals.
• Managed 1–3 month weight-loss programs for celebrity clients, providing ongoing nutrition guidance and progress monitoring.
• Created educational presentations and nutrition materials to promote healthy eating and weight management.
• Developed healthy menu plans aligned with nutritional requirements and weight-loss objectives.

Nutritionist at Gourmet House Culinary Care (GHCC) at Bangkok Hospital Hua Hin (2021-06 – 2022-02)

• Managed patient meal orders according to physicians' prescriptions, therapeutic diet plans, and nursing requests.
• Processed meal orders in the hospital system, ensuring food quality standards and timely meal delivery.
• Calculated therapeutic diet requirements and prepared infant formula and commercial nutrition products while supporting clinical nutrition services.

Bachelor of Science in Food, Nutrition and Dietetics – Kasetsart University (2017-07 – 2021-04)

High School Certificate in Science and Mathematics Program – Nawaminthrachinuthit Triamudomsuksanomklao School (2014 – 2016)