Siprang Chancharoon

Marketing Communication Expert - Investment Linked Product at Muang Thai Life Assurance Public Company Limited (2024-11 – 2025-03)

Driving the ideation and creation of engaging content for social media and other platforms, ensuring alignment with target audience interests and the company's agenda.

• Driving the ideation and creation of engaging content for social media and other platforms, ensuring alignment with target audience interests and the company's agenda
• Develop briefs to creative and media agency
• Assisting in the preparation of a wide range of communications materials, such as press releases, Q&As, speeches, social media content, advertorials, and video scripts
• Oversee the production of marketing materials such as POSM, brochure, sale kit, online advertisements, video, infographic and printed
• Support all digital marketing, including website, social media, email marketing and display advertising campaigns
• Coordinating with internal and external parties concerning PR, siminar & event activities, collaborating with event partners and organize all media
• Analysis of media coverage, competitor's analysis, news clipping

Marketing Communication Manager - Lending Section at CIMB Thai Bank PCL. (2022-08 – 2024-10)

Develop marketing communications strategy for both online and offline media.

• Develop marketing communications strategy for both online and offline media
• Execute creative marketing campaigns across a variety of online channels, including Facebook, Website, Application, YouTube, and Email Marketing
• Supervise content and control artworks to align with branding image and company direction
• Conduct research and analysis to gather insights into target audience demographics and preferences
• Manage KOLs & Influencers end-to-end, including preparing lists, contacting, delivering products, and follow-up

Specialist - Corporate Branding (Bank) & Marketing Communication (Lending Section) at Land and Houses Bank PCL. (2019-09 – 2022-07)

Develop and implement comprehensive advertising and branding strategies.

• Develop and implement comprehensive advertising and branding strategies
• Initiate strong art direction & creative ideas to make campaigns impactful for both Above and Below the Line across all platforms
• Integrate online marketing strategies, such as Social Media Advertising, GDN, Application, and Website, into overall marketing plans
• Copywriting, copyediting, and proofreading for a wide range of communication materials, including press releases, speeches, advertisements, website content, and social media posts
• Manage and coordinate marketing activities, including corporate events
• Support Brand Management and Corporate Advertising such as news clipping, article, videos, TV commercials, radio spots, print ads, branded collaterals and siminar

Marketing Communication Asst. Manager - Marketing Acquisition Section at Bangkok Smartcard System Co., Ltd. (Rabbit Card) (2018-02 – 2019-08)

Oversee processes of media planning, production, content writing, offline & online media, events, and visual merchandising.

• Oversee processes of media planning, production, content writing, offline & online media, events, and visual merchandising
• Plan and manage new product launch campaigns
• Analyze customer target group data, customer journey, and ad performance
• Prepare materials including photo shoots and create content for e-commerce sites
• Manage and coordinate marketing activities with retail partners

Marketing Communication Sr. Supervisor - Credit Card Section at AEON Thana Sinsap PCL. (2012-09 – 2018-01)

Manage all aspects of marketing related to communication strategy and implementation within channel marketing.

• Manage all aspects of marketing related to communication strategy and implementation within channel marketing
• Responsible for planning and executing advertising and communication campaigns
• Produce overall marketing communication materials for advertising, including TVC, newsletter, POP, press release, radio spot, stock photo shoots, and events
• Manage advertising agencies and artwork control to align with corporate identity

Bachelor of Business Administration in International Business Management – Assumption University (2009 – 2012)