T. Suthi

Brand Marketing and Communication Manager with 14 years of experience: 12 years in marketing communication field and 2 years in graphic designer field. Expertise in orchestrating comprehensive marketing communication strategies, omnichannel brand awareness initiatives, and data-driven campaigns. Master's Degree holder from Warwick Business School.

Brand Marketing and Communication Manager at KOHLER.,Ltd (Thailand) (2016 – Present)

Leading comprehensive marketing communication strategies and brand positioning for KOHLER brand in Thai market.

• Orchestrated comprehensive marketing communication strategies and guidelines across all channels, ensuring a unified brand voice for KOHLER Brand
• Spearheaded omnichannel brand awareness initiatives, resulting in a 12% increase in brand recall and 5% growth in organic social engagement
• Led cross-functional collaboration with product, sales, and service teams to execute high-impact projects that exceeded stakeholder expectations
• Engineered and analyzed data-driven online/offline campaigns, utilizing GEO (Generative Engine Optimization), SEO, and SEM to boost search
• Streamlined annual advertising budgets of 500,000 THB, consistently achieving growth targets while reducing cost-per-acquisition (CPA) by 10%
• Established marketing campaign and activities for distributor
• Build KOHLER brand to be a top 3 customer choice in Thai market
• Position Karat as a modern brand and a top-five choice for customers and partners
• Generate sale growth 12% of KARAT brand after rebranding in first year

Marketing Communication specialist at AIS (2013 – 2016)

Managed marketing communication campaigns for AIS 3G 2100 service, achieving significant customer growth.

• Initiated marketing communication campaign design to fit with a customer channel
• Enhanced online content and campaign planning for AIS 3G 2100
• Built brand awareness building and media planning AIS 3G 2100 campaign for online and offline channel
• Collaborated with cross-function teams to ensure AIS 3G 2100 and AIS Live TV campaign meet expectations
• Implemented new marketing campaign in social media to achieve brand awareness target
• Oversee in AIS campaign for TV and new media channel
• Enhanced campaign and optimized marketing communication design on social media
• Achieve 8% customer growth (800,000 new users) for AIS 3G 2100 within the first quarter

Marketing Communication and Corporate Affairs at CitiBank (Thailand) (2011 – 2012)

Developed and executed marketing communication and corporate affairs strategies for CitiBank.

• Planing ATL and BTL marketing campaign
• Built brand awareness, brand image and implement brand communication strategy to marketing materials
• Collaborate with cross-funtional teams including product, business team to ensure communication and projects meet expectations
• Enhanced campaign and optimized marketing communication design on social media
• CitiBank Touring and shopping Campaign 2012

Graphic designer and marketing researcher at NiCE Co.,Ltd (Singapore) (2009 – 2010)

Provided graphic design services and conducted marketing research.

• Design a graphic on PANTENE Shampoo packaging (PANTENE Shampoo)
• Design brand images
• Marketing research

Master of Science in Marketing & Strategy – Warwick Business School (WBS), University of Warwick

B.Arch in Industrial Design - English Program – King Mongkut's University of Technology Thonburi

Short Course in Product design and innovative media – National University of Singapore