Independent Business Consultant at Revo Development | Prebuilt Development | Rungkit Real Estate (2025-04 – Present)
- Advise real estate developers and management teams on sales processes, mortgage readiness and customer financing strategies.
- Reduced mortgage approval turnaround time from 14 days to 7 days, with qualified cases receiving approval within 3 days.
- Improved mortgage approval rates from 40% to 60% through customer profiling and bank-matching strategies.
- Coached sales teams to enhance customer qualification capabilities and improve productivity.
- Designed value-added campaigns and financing programs that strengthened customer benefits and increased sales conversion.
SVP – Head of Customer Service at Britania Public Company Limited (2024-10 – 2025-02)
- Led customer service operations and strengthened collaboration with banks and internal sales teams.
- Established weekly tracking and case review mechanisms to improve transparency and case visibility.
- Introduced cross-functional governance processes between sales and customer service teams.
- Successfully negotiated preferential mortgage programs and underwriting support comparable to leading developers.
- Initiated strategic partnerships with financial institutions and facilitated executive-level relationship building.
- Coordinated joint marketing activities with banks, including corporate roadshows and customer campaigns.
FVP / VP – Retail Lending at Land and Houses Bank Public Company Limited (2020-10 – 2024-08)
- Led teams comprising 5 Department Managers, support functions and 50–60 sales agents, overseeing annual mortgage production of approximately THB 7.9 billion.
- Received Top Performance – Head of Sales awards in 2021 and 2022.
- Rebuilt strategic relationships with leading developers including AP, Origin, Supalai, Q House, Pruksa, SC Asset, Sena Development, Property Perfect and Frasers Property.
- Successfully achieved Top 3 ranking among 10 participating banks in mortgage approvals and title transfers for AP's single-detached housing projects.
- Achieved Top 2 ranking among 10 participating banks in mortgage approvals and title transfers for Origin's housing and condominium projects.
- Successfully expanded market share despite being a smaller bank with relatively stricter underwriting policies and collateral requirements.
- Transformed developer perceptions by emphasizing service excellence, responsiveness and fast turnaround time, enabling LH Bank to become a trusted financing partner.
- Redesigned end-to-end operating processes covering case intake, processing and mortgage registration to improve speed and customer experience.
- Strengthened strategic partnerships with key developers and established sustainable business relationships, driving continuous growth and improving competitive positioning.
VP / AVP – Mortgage & Consumer Lending at TMB Bank Public Company Limited (2013-05 – 2020-09)
- Managed teams comprising 5 AVPs, 3 support teams and 50–60 sales agents.
- Delivered mortgage production of approximately THB 9 billion.
- Received Highest Performance Team Lead Award (2017), Best Overall Performance Award (2018) and Top Home Loan Performance Award (2019).
- Participated in Lean Process initiatives to improve credit approval, valuation and mortgage registration workflows.
- Co-developed deviation approval processes for customers with strong credit profiles, enabling higher approval rates while maintaining portfolio quality and NPL controls.
- Achieved the highest volume of approved deviation cases among peer executives, contributing to customer acquisition and business growth.
Group Leader – Direct Sales at Standard Chartered Bank (Thai) PCL (2008-08 – 2013-04)
- Led direct sales teams and drove customer acquisition initiatives across multiple lending products.
- Achieved Top Direct Sales Performance Awards in 2011 and 2012 within the Direct Sales Community.
- Delivered consistent business results through sales execution, coaching and performance management.
- Developed high-performing sales teams and strengthened productivity through capability development and leadership.
- Established a strong track record of sales excellence that laid the foundation for future leadership roles.
