Senior R&D Specialist at AG NOODLES CO., LTD (2025-09 – Present)
Responsible for developing FMCG food products, including ready-to-eat items and seasonings for instant noodles and various noodle types, in collaboration with OEM partners under the Hot Cup brand, distributed through convenience store channels. Oversaw the full product development cycle from concept to commercial production, ensuring alignment with market trends, consumer needs, regulatory requirements, and Halal standards.
- Responsible for sourcing raw materials to support product development and cost optimization.
- Collaborate with OEM factories to implement efficient, scalable production processes and technologies.
- Coordinate with quality assurance, procurement, and marketing teams to align product specifications with brand strategies.
- Ensure all products comply with food law and nutritional labeling requirements.
- Support packaging selection and production process optimization to enhance shelf life, control costs, and maintain quality.
- Led collaboration with suppliers and OEM partners to develop and refine product formulations and flavor profiles aligned with consumer needs, covering concept definition, formulation trials, flavor optimization, and quality validation prior to mass production.
- Create all recipes from initial prototypes and develop comprehensive guidelines to facilitate seamless industrial-level production.
- Responsible for formulation and development of multiple instant noodle seasoning flavors and sauce systems, including prototype trials and shelf-life evaluation.
Professional RD at BERLI JUCKER PUBLIC COMPANY LIMITED (2025-05 – 2025-08)
Responsible for end-to-end product development, specifically for ready-to-eat (RTE) meals for the Big C brand. Manage all stages from concept to production, ensuring alignment with market trends, consumer preferences, and regulatory compliance.
- Led the development of Big C's RTE tray rice product line, overseeing formula design, lab/pilot testing, and production scale-up while ensuring sensory quality and consumer appeal.
- Collaborate with OEM factories to implement efficient, scalable production processes and technologies.
- Coordinate with quality assurance, procurement, and marketing teams to align product specifications with brand strategies.
- Ensure all products comply with food law and nutritional labeling requirements.
- Support packaging selection and production process optimization to enhance shelf life, control costs, and maintain quality.
- Develop Big C Mini's new RTE tray rice product line, including recipes for Garlic Chicken Rice, Chicken Green Curry Rice with Omelet, Shrimp Chu Chee with Omelet, and Roasted Chili Salt Chicken/Pork. (Launched Sep 2025)
- Create all recipes from initial prototypes and develop comprehensive guidelines to facilitate seamless industrial-level production.
Senior Head of R&D and Branding at NSL FOOD PUBLIC COMPANY LIMITED (2024-10 – 2025-04)
Led a 6-member R&D and branding team to develop Halal bakery products, including puff pastry, pies, and frozen sandwich bread for domestic and international markets (7-Eleven, CJ, Lotus, and OEM). Oversaw product innovation, process optimization, and export-focused projects.
- Directed R&D and branding initiatives, supervising product development aligned with market demands and sales strategies.
- Managed lab-scale trials to pilot testing, creating production formulas and specifications for raw materials and processes.
- Collaborated with sales, production, and QA teams to streamline development and meet project deadlines.
- Optimized recipes and raw material selections to reduce costs while maintaining quality and regulatory compliance.
- Mentored 3 lab-scale subordinates, providing technical guidance and ensuring timely project delivery.
- Developed 10 reheating-compatible sandwich fillings tailored for international markets. (Launched 2025)
- Formulated a 5-day ambient shelf-life recipe, reducing cold chain dependency through filling and baking techniques.
- Improved and extended the shelf life of the Crispy Baked Pie Sticks from 3 to 6 months, maintaining product quality.
Deputy Manager, Ready-to-Eat Food Department at CPRAM COMPANY LIMITED (2017-04 – 2024-09)
Oversaw a team of 6 staff in developing chilled and frozen ready-to-eat food products for 7-Eleven, driving product innovation, process optimization, and regulatory compliance. Promoted twice within 7 years due to outstanding performance in R&D.
- Directed the full product development process for ready-to-eat meals, including research, formula design, packaging, and manufacturing, based on market trends and consumer needs.
- Managed team operations, guiding lab-scale product development to ensure timely delivery of market-ready products.
- Conducted lab and pilot-scale trials, creating production formulas, specifications, and documentation for raw materials and processes.
- Supervised labeling documentation in line with Ministry of Public Health regulations (Announcements No. 182, 281, and 367).
- Optimized formulations and processes to enhance product quality while reducing production costs.
- Developed a best-selling chilled product with 10-day shelf life; launched in 10 stores and expanded to 10,000+ branches. Received the President Award (CP ALL Innovation Days 2019) & Chairman Award (CP Group Buaban Innovation Festival 2022.)
- Was awarded the SILVER at the (CP ALL Innovation Days 2022 – 2023) event.
- Served on the internal ISO 14001:2015 audit team, assessing environmental management systems across departments.
- Participated in 7S cross-functional team, conducting quarterly assessments of R&D labs and office areas.
R&D Supervisor at Royal Food Co., Ltd. (Sam Mae Krua) (2016-10 – 2017-04)
Led research and development of new canned food and vacuum-packed curry products, focusing on meeting customer needs and extending shelf life.
Salmon Aquatic Product Quality Control Officer at Thai Union Group PCL (2014-04 – 2014-06)
Oversaw quality control for salmon production, ensuring compliance with established standards and processes.
