Sorawit Suwan

Researched aesthetic trends (devices, injectables) and competitor movements to develop innovative treatment programs. Designed monthly promotions with doctors and finance teams to maximize profit margins. Developed cross-selling & bundled packages to increase average ticket size and client retention.

Junior Program Marketing Executive at Lumie House Co., Ltd. (2026-03 – Present)

• Researched aesthetic trends (devices, injectables) and competitor movements to develop innovative treatment programs.
• Designed monthly promotions with doctors and finance teams to maximize profit margins.
• Developed cross-selling & bundled packages to increase average ticket size and client retention.
• Created Product Manuals & Fact Sheets on treatment benefits and post-care for internal teams.
• Monitored inventory and designed campaigns to optimize near-expired stock.
• Audited all marketing materials to ensure 100% compliance with healthcare & FDA regulations.
• Analyzed monthly campaign performance and sales data to optimize future marketing strategies.

Product Development and Marketing Executive (FMCG) at Khunnai Setthee Co., Ltd. (2025-03 – 2026-03)

• Conducted market research and competitive analysis to identify product opportunities based on consumer insights and trends.
• Developed product strategies aligned with brand positioning and business goals.
• Managed end-to-end product development from concept ideation and formulation coordination to costing and commercial launch.
• Collaborated with R&D, production, and suppliers to ensure quality, compliance, and cost efficiency.
• Established pricing strategies and performed market feasibility and SWOT analysis for new products.
• Marketing Planning & Product Launch for managing products under the brands BLOOMBOOM, TOOHOT TOHEAL, BLUUME, and TWO BE TEA.
• Developed integrated marketing plans for online and offline channels.
• Led go-to-market execution and coordinated product launches with sales teams.
• Analyzed sales performance and market feedback to optimize post-launch strategies and improve sell-through.
• Conducted product training sessions highlighting key USPs supported by marketing and scientific data.

Product Development and Marketing Executive (Skin Care) at LANOS(Thailand) Co., Ltd. (2024-03 – 2025-03)

• Conducted market research to identify opportunities from consumer insights, trends, and competitors.
• Collaborated with R&D, production, and procurement to develop market-fit products.
• Managed the full product lifecycle from ideation to launch.
• Coordinated with suppliers and factories to ensure quality and cost efficiency.
• Set pricing, positioning, and integrated marketing strategies across channels.
• Led product launches and monitored post-launch performance to optimize results.
• Delivered marketing-driven training, combining USPs with scientific data.

Research and Development (R&D Cosmetic & Skin Care) Officer at Pure Derima Laboratories Co., Ltd. (2023-03 – 2024-03)

• Coordinated with suppliers to source raw materials and track cosmetic ingredient trends.
• Developed and formulated skincare, toiletries, and hair care products.
• Supervised mixing processes, especially first-batch production, to ensure quality and consistency.
• Evaluated alternative raw materials to improve quality, optimize costs, and meet timelines.
• Trained sales and marketing teams on active ingredients and basic formulation knowledge.

Bachelor of Science with 2nd class honors in Cosmetic Science – University of Phayao, School of Pharmaceutical Sciences (2019-06 – 2023-03)