Sundeep Chatriratna

Results-driven Senior Project Manager & Key Account Manager with over 20 years of expertise directing complex industrial engineering, packaging automation, and CAPEX projects across the Asia-Pacific region. Recognized for high-stakes account governance, cross-functional engineering management, and driving Life Cycle Service (LCS) profitability. Adept at navigating cross-border operations across Thailand, India, Vietnam, Japan, and Australia, delivering complex technical installations on schedule, within scope, and under strict HSE standards.

Key Account Manager & Senior Project Manager at Krones (Thailand) Co., Ltd. (2013-01 – 2026-06)

• Regional Market Execution: Oversee high-value corporate key accounts and turnkey project execution for major food, beverage, and liquid-packaging manufacturers across the APAC region.
• End-to-End Project Management: Direct multi-million dollar machinery projects from initial technical clarification and scheduling to international logistics, site installation, and final commissioning.
• Commercial Growth & LCS: Drive revenue expansion by identifying cross-selling opportunities for machinery overhauls, retrofits, classical MSAs, and Line Relocation contracts.
• Financial & Budget Control: Safeguard project margins utilizing SAP ERP; track milestone billings, manage installation budgets, and negotiate customer change orders and claims.
• Cross-Functional Leadership: Coordinate multi-disciplinary teams of field engineers, local subcontractors, and regional stakeholders across 10+ markets (including Thailand, Vietnam, India, Japan, and Australia).
• Risk & Quality Governance: Manage on-site bottleneck escalations, maintain strict HSE compliance, and execute seamless project handovers to After-Sales/LCS teams.

Sales Manager at Sinter Plast Thai Ltd. (2011-11 – 2012-12)

• Sales Strategy & Revenue: Developed and executed annual strategic sales plans for PET tank industrial products, meeting annual revenue and gross margin targets.
• Account & Team Leadership: Recruited, trained, and managed the regional B2B sales team; negotiated major supply contracts with wholesale distributors and EPC contractors.
• Market Intelligence: Conducted competitive price benchmarking and demand forecasting for executive board reviews.

Export Sales Executive at Oriental Copper Co., Ltd. (2008-09 – 2011-09)

• International B2B Sales: Managed non-standard product inquiries and overseas customer accounts; monitored LME price indexing to secure optimal contract margins.
• Production Coordination: Partnered with internal R&D and production units to verify technical specs and guarantee high On-Time Delivery (OTD) performance.

Export Sales Executive at Nan Yang Textile Co., Ltd. (2000-11 – 2007-11)

• Global Account Coordination: Served as primary international key contact for global apparel brands, overseeing order specifications and production workflows across Hong Kong, Vietnam, and UAE.
• Cross-Functional Quality Control: Partnered with factory spinning, knitting, and dyeing operations to ensure products met international compliance standards.

Bachelor of Arts (B.A.) in Major in Marketing and Sales – University of Delhi (1991 – 1994)