Thanchanok Wangthip

B2B Growth Marketing professional with 4+ years of experience across MarTech, data consultancy, and digital marketing. I build growth programs by connecting market and audience insights → targeted campaigns → lead generation → funnel progression → performance measurement. My experience spans demand generation, outbound, CRM/lifecycle marketing, SEO, content, events, and technology partnerships, with hands-on execution across both digital and field channels.

I use data and marketing technology to identify opportunities, activate the right audiences, and continuously improve campaign performance — from generating MQLs and SQLs to turning partner and event activities into measurable pipeline outcomes.

Senior Marketing Strategist at Predictive — Data Consultancy (2025-01 – Present)

• Delivered 5× ROI through partner-led event marketing with technology partners
• Managed full-funnel HubSpot nurture programs from MQL handoff through SQL conversion, supporting lead progression across the sales funnel.
• Built and executed B2B campaigns across CRM, email, content, SEO, partnerships, and events to support demand generation.
• Used HubSpot CRM and Apollo to support account targeting, ICP-based outreach, and buyer-intent-led prospect engagement.
• Developed monthly KPI dashboards and funnel reporting to inform marketing investment and strategy decisions.
• Piloted AI-assisted campaign workflows, reducing time-to-launch by ~40% without additional headcount.

Digital Marketing & Content Strategist at Predictive — Data Consultancy (2024-05 – 2024-12)

• Ran multi-channel B2B campaigns across SEO, social media, email, and content, driving top-of-funnel growth.
• Generated 6 MQLs/month at a 5% lead-to-conversion rate, compared with a 2–3% industry benchmark.
• Developed campaign landing pages and content aligned with search intent, audience needs, and lead-generation objectives.

Strategic Planner at Relevant Audience — Digital Marketing Agency (2023-10 – 2024-02)

• Led competitive intelligence, audience research, and market analysis using SEMrush, SimilarWeb, and Google Analytics across 5+ client accounts.
• Translated market and audience insights into GTM recommendations, campaign directions, and content opportunities.

Account Manager at Ematic Solutions — MarTech (2022-12 – 2023-09)

• Managed 13 strategic MarTech client accounts, identifying optimization opportunities to improve campaign performance and ROI.
• Collaborated with clients and internal teams to translate business objectives into data-driven marketing initiatives.

Online Marketing Officer at Yonghong Machinery (2022-03 – 2022-11)

• Directed multi-channel marketing campaigns and PR activities to expand brand presence in overseas markets.

Bachelor of Business Administration in Tourism Management – Mae Fah Luang University, Thailand (2017 – 2021)