Suvijuck Booncharoern

I am a results-oriented marketing professional with a proven track record. My career is built on a unique blend of Strategic Planning and Data Analysis, allowing me to bridge the gap between creative brand vision and measurable business growth. I specialize in transforming complex market insights into actionable brand strategies.

Senior Strategic Planner at Metier (Thailand) Co., Ltd. (2024-01 – Present)

• Lead and manage end-to-end IMC campaigns to drive brand growth and achieve business KPIs
• Partner with teams and stakeholders to deliver high-impact marketing solutions aligned with business objectives
• Manage overall project lifecycles, ensuring smooth day-to-day operations and cross-functional alignment
• Integrate Generative AI and Strategic Synthesis into marketing workflows to enhance operational efficiency and strategic precision
• Oversee Brand Identity and Positioning strategies to ensure long-term competitive advantage in the market

Strategic Planner at Trongtaamsang Co., Ltd. (2023-07 – 2023-12)

• Conducted in-depth market research and competitor analysis to evaluate industry trends, identifying business opportunities and laying a solid strategic foundation for clients
• Utilized Social Listening tools to monitor consumer sentiment and brand health, translating raw data into actionable strategic insights
• Developed communication strategies and frameworks to align with brand objectives and market positioning
• Designed seamless customer journeys and touchpoints to enhance brand experience and target engagement
• Analyzed campaign performance and user behavior metrics to continuously optimize marketing strategies

Marketing Executive at Digital Storemesh Co., Ltd. (2023-03 – 2023-06)

• Directed End-to-end client marketing strategies, managing campaign lifecycles from strategic planning to execution
• Developed and executed omnichannel content strategies across web, social to maximize audience engagement and drive software adoption

Project Coordinator at P4 Able Company Limited (2022-06 – 2022-12)

• Executed full-scale event operations managing costs, schedules, and team deliverables to meet project goals

Business Consultant at KING PING GROUP Co., Ltd. (2021-12 – 2022-02)

• Developed marketing strategies using 4P, STP, and SWOT frameworks, providing strategic direction to help sellers achieve their business targets

Bachelor Degree in Entrepreneurship and Management – BANGKOK UNIVERSITY (2017 – 2021)