Josef Roditi

Direct response creative operations leader. Currently building and running the production engine for a performance marketing team shipping ~500 ad deliverables per month across Meta, TikTok / Reels, Snapchat, YouTube, and Google — with full ownership of strategy, systems, and output in an AI-supported workflow. Increased production volume by 150% through AI-powered process while owning creative strategy, copy, and briefs.

Prior: senior consultant embedded at Reverse Tech, Semrush, and Miro, leading creative production transformations for performance teams. Earlier in-house at Apple and Netflix in Istanbul, and before that seven years in New York at R/GA, Victoria's Secret, Gale Partners, and Publicis — the craft foundation underneath the performance work. Build the infrastructure that makes creative teams fast and the testing loops that tell them what to make next.

Comfortable in environments where work is judged by CAC and ROAS, not awards.

Head of Creative Production at Confidential — Consumer Tech, Direct Response Mobile Apps (2026-02 – Present)

High-growth app company. Performance creative across Meta, TikTok / Reels, Snapchat, YouTube, and Google.

• Lead a team of 10 — Creative Strategists, Video Editors, and Designers — shipping ~500 ad deliverables per month across five channels. Own brief direction, quality bar, and performance attribution back to CAC and ROAS.
• Increased production volume by 150% by introducing an AI-powered production workflow while maintaining full ownership of creative strategy, copy, and brief development.
• Built the production infrastructure from zero: n8n automation pipeline for AI-generated creative, brief framework separating learning tests from performance rounds, and a hook ladder system that keeps creative compliant without throttling performance.
• Rebuilt the creative system from scratch when Meta-format ads underperformed on Snapchat. Identified winner patterns within three weeks.
• Stood up separate Google Demand Gen and PMax frameworks — asset-based briefs covering Display and Responsive formats, running independently from the Meta and Snapchat pipelines.
• Introduced a test-before-you-produce rule: validate hooks with low-cost tests before any studio spend. Eliminated significant wasted production budget.
• Turned around new creative systems, brief formats, and producer workflows in two weeks during a company-wide rebrand. No pipeline disruption.

Senior Creative Operations Consultant at Independent (2022-01 – 2026-01)

Selected engagements: Reverse Tech (6-month project, DTC health & wellness), Semrush, Miro. Brought in by performance and global marketing teams when their creative production was breaking down. Diagnosed the problem, rebuilt the system, and left them with something that ran without me.

• At Reverse Tech (team of 15): built the creative production function from the ground up — brief system, team workflow, AI automation pipeline. Set up Creative Strategist and Video Editor roles, introduced UGC brief frameworks, and built a testing loop connecting CPA data directly to brief direction.
• At Semrush: redesigned how briefs moved from strategy to delivery across a global performance marketing team. Introduced QA checkpoints and documentation that the team kept using after the engagement ended.
• At Miro: ran creative ops for a major campaign cycle. Built the handoff process between strategy, creative, and production. Set the capacity framework the team adopted going forward.

Creative Production Manager at Netflix (2021-01 – 2022-12)

Ran ad creative production for the Turkish market — video, static, digital, OOH.

• Owned the QA bar before launch across all campaign deliverables.
• Managed external designers and production vendors against a demanding campaign calendar without compromising Netflix quality standards.

Creative Production Manager at Apple (2019-01 – 2020-12)

Returned to Istanbul after seven years in New York to lead ad creative production for the Turkish market.

• Cut handoff times by 20% through process changes. Every deliverable shipped to Apple specifications.

Senior Digital Producer at R/GA · Victoria's Secret · Gale Partners (2017-01 – 2019-12)

Senior producer across three agencies in performance and brand work.

• Ran creative pods, managed vendors, kept productions on time and on budget.

Integrated Producer at Publicis Groupe (2015-01 – 2017-12)

Clients: Heineken, Cartier, Red Lobster. Produced paid social, digital, and broadcast campaigns for global clients.

• Owned the brief-to-delivery process end to end.

B.Comm in Marketing Management – Concordia University

Certificate in Design Strategy – BAU University of Design

Branding in Global Markets - London College of Fashion