Cheng-Yu Wu

Results-driven Sales & Logistics professional with 6+ years of cross-cultural business experience in Vietnam, China, and Taiwan. Specializes in international footwear sales, packaging compliance, production coordination, and strategic client development. Proven track record managing global brands (Crocs, PUMA) and leading BIS certification audits. Combines analytical acumen with strong interpersonal skills to build lasting client relationships and drive operational excellence.

Sales Specialist (Department Head — Sales & Logistics) | Cimtex Inc.Jul 2019 – Present (6 yrs)

📍 Binh Duong, Vietnam

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Lead cross-functional coordination between sales, production, and logistics teams to ensure on-time shipment across Taiwan, China, and Vietnam operations.

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Define and enforce customer-specific packaging standards, ensuring factory compliance for global clients including Crocs.

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Oversee full export logistics cycle: production scheduling, cargo verification, freight planning, and shipping documentation.

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Spearheaded BIS Audit preparation — compiled testing reports, calibration certificates, and product samples; liaised with Indian consultants to achieve first-pass audit success.

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Actively participate in ERP implementation: BOM setup, inventory management, and cost traceability modules.

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Conduct pricing strategy and cost breakdown analysis to support client negotiations and maintain competitive margins.

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Manage order forecasting and SS26 footwear forecasting analysis using historical SS24/SS25 data.

Sales Development | Dasheng Sep 2018 – May 2019 (9 mos)

📍 Vietnam / China

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Developed detailed product specifications for PUMA footwear lines.

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Coordinated with suppliers to source accessory materials and aligned with the production line to ensure on-time sample delivery.

International Sales | J&B International Oct 2017 – May 2018 (8 mos)

📍 Vietnam

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Maintained comprehensive CRM records for active, former, and prospective client portfolios.

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Built and sustained strong client relationships by proactively managing expectations and resolving issues.

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Supported candidate sourcing and screening using multi-channel recruitment platforms.

International Sales | XienCi Inc. Sep 2016 – Feb 2017 (6 mos)

📍 Taichung, Taiwan

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Managed Taiwan client order pipeline while developing global trade order-handling proficiency.

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Gained foundational understanding of international trade processes and cross-cultural client behavior.

Client Services Associate (Full-time Internship-In Mumbai, India) | Cactus Communications Oct 2015 – Jun 2016 (9 mos)

📍 Mumbai, India

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Achieved client conversion and repeat engagement targets through proactive relationship management.

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Identified market trends and delivered actionable insights to the marketing team, enhancing service positioning.

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Coordinated cross-functionally to ensure premium client service delivery.

EARLIER EXPERIENCE

Republic of China Navy (ROCN) | Apprentice Seaman | Jun 2014 – Jun 2015

Mandatory military service. Developed discipline, high-pressure communication, and team coordination.

Glory Group | Customer Service & Sales Intern | Oct 2013 – Jun 2014

Managed quality control, confidential document preparation, client acquisition presentations, and satisfaction monitoring.

Rainforest Café | Retail Associate | Jul – Sep 2013 | Galveston, TX, USA

Consistently exceeded sales goals for specialty items in a multicultural team environment. Awarded Certificate of Service Merit.

EDUCATION & ACHIEVEMENTS

Degree: Bachelor of International Business / Trade / Commerce

Institution: Overseas Chinese University (僑光科技大學), Taiwan | 2010 – 2014

🏆 Award: 1st Prize — 2013 National PowerPoint Competition

📜 Certificate: Level 1 International Marketing Certification

🎓 Leadership: Class President (2 consecutive terms)

EDUCATION & ACHIEVEMENTS

Degree: Bachelor of International Business / Trade / Commerce

Institution: Overseas Chinese University (僑光科技大學), Taiwan | 2010 – 2014

🏆 Award: 1st Prize — 2013 National PowerPoint Competition

📜 Certificate: Level 1 International Marketing Certification

🎓 Leadership: Class President (2 consecutive terms)