Hsin-Yu Wu

Strategised and managed the Sisley brand site using Salesforce, enhancing customer experience and driving a 16.3% increase in website traffic alongside a 26% YTD growth in purchasers, as tracked by Google Analytics. Developed and implemented a 360° full-funnel strategy to boost brand awareness, e-commerce traffic, and revenue, resulting in a 21% sales increase in the hero product collection for Sisley and Hair Rituel by Sisley. Executed monthly digital marketing campaigns on Momo Shop (Taiwan's leading online retail platform), integrating RMN, SEO strategies, and data tracking, accomplishing a 155% year-on-year revenue growth.

Digital Marketing Executive - Sisley Paris - Taipei, Taiwan

(2023-09 - 2024-09)

• Strategised and managed the Sisley brand site using Salesforce, enhancing customer experience and driving a 16.3% increase in website traffic alongside a 26% YTD growth in purchasers, as tracked by Google Analytics.
• Developed and implemented a 360° full-funnel strategy to boost brand awareness, e-commerce traffic, and revenue, resulting in a 21% sales increase in the hero product collection for Sisley and Hair Rituel by Sisley.
• Executed monthly digital marketing campaigns on Momo Shop (Taiwan's leading online retail platform), integrating RMN, SEO strategies, and data tracking, accomplishing a 155% year-on-year revenue growth.
• Increased monthly sales and generated 36% more new leads through online-to-offline campaigns utilising email marketing and paid media.
• Leveraged Sisley's backend database to analyse customer segments, planning and executing highly targeted EDM campaigns, generating a 53% improvement in conversion rates.
• Strategically planned and managed the digital marketing budget, optimising resource allocation and achieving a 13% increase in ROI across ecommerce campaigns.

Event Coordinator - Temple University’s Taiwan Student Association - Philadelphia, PA

(2021-08 - 2023-05)

• Organised 10+ cultural and social events, boosting member engagement by 35%.
• Directed large-scale cross-cultural festivals with 250+ participants, fostering diversity and inclusion.
• Secured partnerships with university departments and student groups, enhancing the association’s campus presence.

MSc - Strategic Marketing - Imperial College London- Imperial Business school (2025-08 - 2026-08)

Bachelor of Business Administration - Marketing; Minor: Management Information Systems - Temple University – Fox School of Business (2021-08 - 2023-05)

Dual Degree Program in Business Administration - Business Administration - Chung Yuan Christian University – College of Business (AACSB accredited) (2019-09 - 2021-06)