Creative Strategist | CX, UX, CRO Marketing
Philadelphia, City of Philadelphia, Philadelphia
Hi, I’m Beth, a Creative Strategist and CX/CRO expert with a dynamic career spanning over 25 years. I’ve evolved from a creative professional into a multifaceted strategist, blending customer experience (CX) , conversion rate optimization (CRO) , and digital strategy to deliver data-driven, customer-focused solutions that achieve measurable results. I specialize in: CX and CRO Integration : Enhancing customer journeys to boost engagement, loyalty, and ROI. Data-Driven Strategies : Leveraging research and analytics to craft actionable strategies that align with business objectives. Creative Problem-Solving : Turning customer insights into impactful creative solutions that drive conversions. Throughout my career, I’ve worked extensively with agencies and brands across industries , including pharma, fintech, B2B SaaS, and e-commerce. I’ve also led initiatives like founding the Experience and CRO vertical at a performance marketing agency, showcasing my ability to innovate and drive results in fast-paced environments. Whether you need Creative Strategy, CX/UX expertise, or CRO insights that connect with your audience, I’d love to help your business thrive. Let’s connect!
2 articles
Accurate PX research ensures we capture the full complexity of patient routines and care needs. Patient Experience (PX) and Customer Experience (CX) are terms that describe how people interact with se...
Building better strategies starts with putting the customer first. When CX drives marketing, creative, and UX efforts, the result is more impactful campaigns, stronger engagement, and lasting success....
