When I was in the 5th grade, our teacher, Mrs. Christian, had every student know and recite the capital of all 48 states in the United States. (Yes, 48. Alaska and Hawaii were not admitted as states until 1959, after my 5th grade challenge.)

It was here I learned how to spell Mississippi and that Baton Rouge, not New Orleans, was the capital of Louisiana.

Today, a fifth grader has it much easier; they simply have to know the 17 kinds of gender identity.

According to a psychologist and sex expert, they are:

AFAB (Assigned Female at birth).

AMAB (Assigned Male at birth).

Cisgender

Transgender

Cishet

Non-binary

Intersex

Genderqueer

Gender-fluid

Gender Non-conforming

Gender-Expansive

Agender

Gendervoid

Bigender

Omnigender

Pangender

Two-Spirit

(If you want the definition of these terms, they are here:

Some things have changed. Not the least of which is education.

Transportation has changed: Electric vehicle sales will increase 25% this year.

Investing has changed. Cryptocurrency is an entirely new investment category today. The word is new to the lexicon.

Speaking of cryptos, banking is changing as 86% of the central banks on the planet (including the U.S. Federal Reserve Bank) are in the process of testing (and in a few cases, now) implementing digital currencies into bank accounts. (They are called CBCDs – central bank digital currencies.) Cash will be gone. Central Banks and governments will be in full control of the zeros and ones in your bank account.

Government has changed. It used to be that politicians – left or right – were patriots, committed to the country’s security. But in the last Congress, California Congressman Eric Swalwall was sleeping with a Chinese spy named Fang Fang. Despite being aware of Swalwall’s sexual proclivities, Dame Pelosi appointed him to …wait for it… the House Intelligence Committee.

When Eric the Viril’s office was contacted and asked about his sexual relations with Fang, Fang they were told that they couldn’t discuss the matter because it was classified.

"We asked Swalwell's office about that directly today.

"His staff replied by saying that they could not comment whether Swalwell had a sexual relationship with Fang, because that information might be, quote, classified."

Is that what you call it these days, Eric?

Congressman Eric Swalwell and Christine Fang AKA Fang Fang.

Shopping has also changed a good deal due to the so-called pandemic.

Online shopping, up 31% during the pandemic, has continued to soar. Online sales were $3.3 trillion in 2019 and expanded to $4.9 trillion through 2021 and are expected to reach $7 trillion by 2025.

So, if you sell your product online you are on the right track – boost your SEO and maybe test some pay per click. If not, get there.

And customer’s buying interests have changed as well. There is currently a strong new interest in eating out. If you own a restaurant, promote to your customers.

“People are spending more on experiences and less on material things. And more on their health versus things that were very popular pre-pandemic, such as clothing and other fashion items. With the closure of spas and salons, purchases of self-care items have also been on the rise, giving some beauty retailers a much-needed sales boost.” …

“The pandemic has definitely changed consumers behaviors, priorities, and purchasing habits, which directly lead to changes in the business world. And we can expect many of these changes to be permanent.”

Have the interests of your customers changed? Even a little?

When was the last time you surveyed your customers and got their opinions on what you sell? Or your prospects? Get their hot buttons, get any changes in their attitudes, likes, dislikes about what it is you sell.

Start the new year with a survey of your clients or prospects or both and boom your sales in 2023 and beyond.

Send me an email or give me a call using the contact information below. The economical pricing may surprise you.

Very Best,

Bruce

Bruce Wiseman

President & CEO

On Target Research

Bruce@brucewiseman.net

1-818-397-1401

Bruce Wiseman

Articles by Bruce

2023

Some Thinkgs have changed